Cover image for Qualitative Research in Hospitality and Tourism.
Qualitative Research in Hospitality and Tourism.
Title:
Qualitative Research in Hospitality and Tourism.
Author:
Sharma, Amit.
ISBN:
9781781901458
Personal Author:
Physical Description:
1 online resource (149 pages)
Series:
International Journal of Contemporary Hospitality Management: Volume 24, Issue 6
Contents:
Cover -- EDITORIAL ADVISORY BOARD -- Editorial -- Guest editorial -- Use of qualitative research in foodservice organizations -- Investigative management and consumer research on the internet -- Structure and process modeling of seemingly unstructured leisure-travel decisions and behavior -- Using focus groups as a tool to develop a hospitality work-life research study -- Consulting the oracle? -- Beyond consensus: an alternative use of Delphi enquiry in hospitality research -- How to promote cooperation in the hospitality industry -- Reflecting on a phenomenological study of creativity and innovation in haute cuisine -- Book review.
Abstract:
This ebook focuses on qualitative research in hospitality and tourism. It includes seven full research articles, one research in brief, and a book review. The articles are all unique in their application and in-depth presentation of qualitative research methods.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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