Contents -- Contributors -- Preface to the Paperback Edition -- Authors' and Editors' Acknowledgments -- Abbreviations -- Introduction -- PART 1. Some Contexts and Questions -- PART 2. The Europeans' Encounter with Native Americans -- CHAPTER 1 Reinventing the Colonial Book -- CHAPTER 2 The Chesapeake in the Seventeenth Century -- CHAPTER 3 Printing and Bookselling in New England, 1638-1713 -- CHAPTER 4 Readers and Writers in Early New England -- CHAPTER 5 The Atlantic World -- PART 1. The Atlantic Economy in the Eighteenth Century -- PART 2. Printers' Supplies and Capitalization -- PART 3. The Importation of Books in the Eighteenth Century -- CHAPTER 6 The Book Trade in the Middle Colonies, 1680-1720 -- CHAPTER 7 The Southern Book Trade in the Eighteenth Century -- CHAPTER 8 The Middle Colonies, 1720-1790 -- PART 1. English Books and Printing in the Age of Franklin -- PART 2. German and Dutch Books and Printing -- CHAPTER 9 The New England Book Trade, 1713-1790 -- CHAPTER 10 Periodicals and Politics -- PART 1. Early American Journalism: News and Opinion in the Popular Press -- PART 2. The Shifting Freedoms of the Press in the Eighteenth Century -- CHAPTER 11 Practices of Reading -- Introduction -- PART 1. Literacy and Schoolbooks -- PART 2. Customers and the Market for Books -- PART 3. Libraries and Their Users -- PART 4. Modalities of Reading -- CHAPTER 12 Learned Culture in the Eighteenth Century -- CHAPTER 13 Eighteenth-Century Literary Culture -- Afterword -- A Select Bibliography -- Appendix 1. A Note on Statistics -- Appendix 2. A Note on Popular and Durable Authors and Titles -- Appendix 3. A Note on Book Prices -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.