Front Cover -- The Pursuit of New Product Development: The Business Development Process -- Copyright Page -- Contents -- Dedication -- Preface -- Chapter 1: The Business Objective -- Background -- Perspectives Internal to the Organization -- Continuity -- Leverage -- Flow -- Pursuit -- Perspectives External to the Organization -- Summary -- Chapter 2: The Market Opportunity -- The Marketplace Within Our World -- Marketplace Dynamics -- Product Concept Synthesis -- Product Integration into the Business -- The Competitive Arena -- The Pathways to the Product -- Summary -- Chapter 3: The Business concept to the New Product -- The Pathway to the Customer Needs -- Engaging the Market and the Customer -- Definition of the Product -- Product Planning -- Development Management -- Interdisciplinary Considerations -- Pathway Through the Organization -- Product Definition Documentation -- Summary -- Chapter 4: The Product and Business Plan -- Business Plan-Blueprint to Success -- Product-Plan Integration -- Selling and Funding the Program -- Corporate Operations Using the Plan -- Dynamics of the Plan -- Customer and Market Input to the Plan -- Plan Corrective Action -- Summary -- Chapter 5: Justifying a Program-The Accounting Viewpoint -- Background -- Development and Accounting: Two Different Disciplines -- Financial and Business Modeling -- Risk, Reward, Timing -- Cash, Timing, Business Cycles -- External Economic Forces -- Program Continuity -- Structure of Finances -- Appropriation -- Continuous Appropriations -- Summary -- Chapter 6: Starting Out -- Logistics and Provisions -- Organizational Dynamics -- Project/Team Format -- Management Reporting -- Intellectual Property Protocol -- Communications Protocol -- Culture of the Group -- Time Base -- Corrective Improvement -- Summary -- Chapter 7: Executing The Plan -- Core Competencies.

Core Technology Development -- Outsourcing Development -- Core Product Development -- Critical Program Skills -- Legal Issues -- Summary -- Chapter 8: Manufacturing Development -- Manufacturing Program Management -- Design for Manufacturing -- Process Competencies -- Process Development -- Outsourcing -- Training of Manufacturing Personnel -- Inventory Control -- Manufacturing Records -- Purchasing and Procurement -- Manufacturing Throughput -- Quality Management -- Cost Containment -- Summary -- Chapter 9: The Prelaunch Checklist -- Extensions to Engineering and Manufacturing -- Product Certifications -- Pilot Run Operations -- Field Testing and Customer Acceptance -- Product Information -- Company Infrastructure -- Channel Infrastructure -- Assessment-Price Versus Value -- Product Run Preparation -- Feedback Systems -- Summary -- Chapter 10: The Product Launch -- Product Promotion -- Customer Visits -- Initial Sales Evaluation -- Production Volume Forecasting -- Inventory Control -- Sales Channel Initiatives -- Summary -- Chapter 11: The Pursuit and Product Management -- Product Portfolio -- Growth Strategy -- Product Maintenance -- Quality Management (Production) -- Product Recalls -- Product Evolution -- Product Life Cycle Management -- Summary -- Chapter 12: Business Development Records Format -- Organizational Format -- Perspectives on Business Development -- Index.