THE SEMIOTICS OF FORTUNE-TELLING -- Editorial page -- Title page -- Copyright page -- Table of Contents -- Introduction -- Notes -- Chapter 1. Fortune-Telling as a Semiotic System -- 1. Introduction -- 2. Fortune-telling as a meta-semiotic system -- 3. The discourse element of the meta-system of fortune-telling -- Notes -- Appendix -- Chapter 2. The Language of Fortune-Telling -- 1. The classification of fortune-tellers -- 2. The data -- Excerpt 1. The "classic" fortune-teller: Female coffee reader -- Excerpt 2. The "classic" fortune-teller: Male astrologist -- Excerpt 3. The "Western specialist": Male palm reader -- Excerpt 4. The "Western specialist": Female astrologist -- Excerpt 5. The "intermediate category": Female cartomantist and coffee reader -- Excerpt 6. The "intermediate category": Male palm and coffee reader -- 3. The omniscopus language of fortune-telling -- Notes -- Chapter 3. Image Building and Establishing Credibility in Fortune-Telling -- 1. Introduction -- 2. The data and analysis -- Notes -- Chapter 4. A contrastive analysis of astrology and horoscopes -- 1. Introduction -- 2. Horoscopes as a simple semiotic system -- 3. An example of a horoscope -- 4. Astrology as a complex semiotic system -- 5. Examples of astrological sessions -- Notes -- Chapter 5. The Visual and the Textual in Cartomancy -- 1. Introduction -- 2. The cartomantist-client encounter as a semiotic system -- 3. The semiology of cards -- 4. The system of language -- 5. Conclusion -- Notes -- Chapter 6. Fortune-Telling in Literature and the Real World -- 1. Introduction -- 2. The literary texts -- 3. The real world fortune-telling sessions -- 4. The comparison and contrast of fortune-telling in literature and the real world -- Notes -- Concluding Remarks Motivation, Imagination and Magic -- NOTE -- List of Figures and Tables.

Chapter 1: Fortune-Telling as a Semiotic System -- Chapter 2: The Language of Fortune-Telling -- Chapter 3: Image Building and Establishing Credibility -- Chapter 4: A Contrastive Analysis of Astrology and Horoscopes -- Chapter 5: The Visual and the Textual in Cartomancy -- Chapter 6: Fortune-telling in literature -- References -- Corpus of Literary Works -- Newspapers -- Name Index -- Subject Index.