Title Page -- Copyright Page -- Dedication -- PREFACE -- ACKNOWLEDGEMENTS -- CONTENTS -- Introduction -- Part I-Big Science, Big Theory, Big Ideas -- Most Cited, Least Read? -- Appreciated, but Misunderstood -- Undeserved Recognition -- Is There a Divorce in Your Genes? -- A Life-Changing Paper? That Depends on Your Interpretation -- Saga of My Stealth Bomber Chapter: Can't Miss, But Vanished Without a Trace -- From Egosystem to Ecosystem -- Publish and Perish -- A Catastrophe in My Research Portfolio -- I Want to Be a Social Psychologist -- But What About that Gigantic Elephant in the Room? -- Part II-Middle-Range Theories -- Adventures in Rejectionland -- Thrilling Thoughts: How Changing Your Mind Intensifies Your Emotions -- A Fundamental Conceptual Distinction… Gone Unnoticed -- Communal Relationships Can Be Selfish and Give Rise to Exploitation -- Take Me Out to the Ballgame -- Timing Is Everything… At Least for Citation Impact -- Motivational When Motivational Wasn't Cool -- Does Impression Management Have an Image Problem? -- Dynamic Complexity Theory: Eclipsed by a Revolution -- Part III-Methods and Innovations -- Littering as an Unobtrusive Measure of Political Attitudes: Messy but Clean -- Imagined and Genuine Opposition to New Ideas on Sexuality -- A New Method for Theory Testing in Social Psychology: The Case of Dissonance -- HARK! A Herald Sings… But Who's Listening? -- Some Things Get Better With Age -- Episodes in the Mind: Or, Beware When the Paradigm Shifts…! -- Kiss My "TASS" -- The Slow, Halting Appreciation of Close Relationships Research -- Is Attitude Research Incompatible with the Compatibility Principle? -- Change We Cannot Believe In -- Imputing Values to Missing Information in Social Judgment -- Part IV-Phenomena and Findings -- Whatever Happened to Schema-Triggered Affect?.

Priming Creative Behavior: Priming How Things Work Rather Than What Things Are -- What's in a Title? How a Decent Idea May Have Gone Bad -- The Bearable Lightness of Impact -- I Can't Explain -- Most Underappreciated… By Me! -- It Takes More Than Two to Tango: The Importance of Identifying and Addressing Your Audience -- My Rather Unknown Piece About "Unknown Unknowns" and Their Role in Self-Insight -- Reality Lives! Redeeming an Apparently Unfulfilled Prophecy -- Bet You Didn't Know I Did a Dissonance Study -- Is That All There Is? Reaction to the That's-Not-All Procedure -- My Brief Career in Modeling -- The Diversity of Social Support and Outgroup Homogeneity: Some Bad Luck and a Lot of Good Fortune -- Thirty Years of Contrast in Social Comparison -- The Causal Structure of Person Types and Stereotypes -- Your First Word Will Be Your Last Word if It Is Your Only Word -- Part V-Application: Making Science Useful -- "Risky Business": On the Adventures of Simultaneously Manipulating Sexual Arousal and Intoxication -- Buried Treasures: Depression, Murder, Praise, and Intelligence -- A Mis-citation Classic -- Emotional Intelligence -- Hidden Gems About Justice Research: The Psychology of Punitiveness -- The "Messenger Effect" in Persuasion -- The Idea, The Audience, and Me -- Unfinished Business: Activating Change.