intellectual property operations and implementation for the 21st century corporation -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: Conflicts: Causes, Prevention, and Controlling Counterfeiting -- In-House Enforcement Strategies on the Internet -- Partnering with Outside Legal Counsel -- Conclusion -- Notes -- CHAPTER 2: Electronic Discovery in Intellectual Property Cases -- Electronic Discovery Process -- Conclusion -- Notes -- CHAPTER 3: Controlling Patenting Costs -- Defining the Objective -- Deciding Where to File -- Delaying Costs -- Alternative Means of Protection -- Proper Preparation -- Logistics of Filing -- PCT Formality Advantages -- Avoiding Duplication of Effort -- Prosecution Issues -- Particular Issues in the United States -- Particular Issues in the EPO -- Particular Issues in Japan -- Pruning the Portfolio -- Licenses of Right -- Conclusion -- Notes -- CHAPTER 4: Trademark Costs: Trimming the Sails in Rough Economic Waters -- Evaluating and Organizing a Trademark Portfolio -- Selecting and Clearing a New Trademark -- Filing and Pursuing Trademark Registrations -- Using and Enforcing Trademark Rights -- Conclusion -- Notes -- CHAPTER 5: Domain Names -- An Overview of the Internet -- Domain Names -- Conclusion -- Notes -- CHAPTER 6: Creating, Perfecting, and Enforcing Security Interests in Intellectual Property -- U.S. Securitization of Intellectual Property -- Perfection of Security Interests in Trademarks in the United States -- Perfection of Security Interests in Patents in the United States -- Perfection of Security Interests in U.S. Copyrights -- Perfection of Security Interests in Domain Names -- Attempts to Harmonize Perfection Laws in the United States as It Relates to Intellectual Property -- Default -- International Creation and Perfection of Security Interests -- Conclusion -- Notes.

CHAPTER 7: Strategic and Legal View of Licensing Patents -- Nomenclature -- State of the Law -- Basic Principles for Licensing -- How Does One Go About Licensing Out Patents, and What Are Some Strategic Considerations? -- Some Legal Considerations for a Patent Licensor -- Strategic and Legal Considerations for a Patent Licensee -- Royalty Audits -- Conclusion -- Notes -- CHAPTER 8: Monetizing IP Rights: Licensing In and Out -- Grant of Rights -- Key Defined Terms -- Quality Control -- Term and Termination -- Confidentiality -- Managing Costs: Insurance, Indemnifications, Reps, and Warranties -- Conclusion -- Notes -- CHAPTER 9: Working with Government -- The Big Picture -- Commercial or Noncommercial -- Commercial Item -- Changes to COTS Using Government Funding -- Noncommercial Item -- Noncommercial Item Development -- Noncommercial Item Development Funding -- Noncommercial Item License Rights to the Government -- Noncommercial Item Doctrine of Segregability -- Noncommercial Item Assertions Table -- Marking -- Deferred Ordering -- Beware the Prototype -- Inventions and Patents in Noncommercial Contract Effort -- Noncommercial Item Effort Impact -- Private Funding and Government Funding -- Reuse Prohibitions -- Treatment of Subcontractors -- Outsourcing of Government Work -- IP Owner's Rights Relative to Government Activity -- Conclusion -- Notes -- CHAPTER 10: Valuation, Monetization, and Disposition in Bankruptcy -- IP and the Bankruptcy Context -- Quality, Hierarchy, and Value -- The Valuation Process -- Value Extraction: Monetization and Disposition -- Lessons: Due Diligence and Marketing -- IP Monetization in the 21st Century -- Conclusion -- Notes -- CHAPTER 11: Outsourcing of Branding and Marketing -- Brand Naming Project Dynamics -- Brand Naming Compared to Reference Naming -- The Descriptive Brand Name Problem -- The Unique Brand Name Value.

A Memorable Brand Name? -- Common Misguided Brand Name Criteria -- Six Criteria for Effective Brand Names -- The Supporting Role of a Descriptive Phrase -- The Graphic Realization of a Brand Name -- The Value of Graphic Realizations -- Comparing ''Logotypes'' and ''Mark Plus Logotypes'' for Brand Development Powers -- The Criteria for Graphic Signature Effectiveness -- Evolving Influence of the Internet on Brand Naming and Graphics -- Digital Facilitation of Content -- Conclusion -- Notes -- CHAPTER 12: Trademark Searches -- The Trademark Search Process -- Trademark Search and Risk -- Use of a Professional Search Firm -- Working with the Search Firm In-House or through Outside Counsel -- Questions to Ask Before a Search Is Conducted -- Information to Keep in Mind -- Strength of Mark and Its Effect on the Search -- What a Clearance Search Can Provide -- Importance of Online Platform and Tools in Clearance -- Online Screening Uses and Options -- Comprehensive Search (United States and Canada) -- Specialized Search Services -- Global Search Options (non-United States and Canada) -- Conclusion -- Notes -- CHAPTER 13: Investigations: Considerations for Selecting and Directing Outside Investigators -- Why Hire Outside Investigators -- What to Expect from Your Investigators -- Special Considerations for Attorneys -- How to Find IP Investigators -- Other Services that Investigators Can and Should Be Able to Provide -- International Investigations -- Conclusion-The Future -- Notes -- CHAPTER 14: Model Intellectual Property Internship Programs: Internship Programs within the Scope of Employment Law -- Benefits and Drawbacks of Using Legal IP Interns -- Employment Law Issues -- Sources and Screening of Potential Interns -- Structure of the Internship Program -- Retaining and Maximizing the Benefits of Postinternship Relationships.

A Model IP Law Internship Program -- The Current Trend in Internship Programs -- Conclusion -- Notes -- CHAPTER 15: Maximizing ''Green'' Brand Exposure and Minimizing Perceptions of Greenwashing -- Green Branding -- Conclusion -- Notes -- CHAPTER 16: The Financial Reporting Impact of Intellectual Property Activity -- IP Activity -- Relevant IP Accounting Guidance -- Accounting for IP Business Activities -- Future Transition to International Financial Reporting Standards -- Conclusion -- Notes -- About the Editors -- About the Contributors -- Index.