the MARY KAY WAY: Timeless Principles from America's Greatest Woman Entrepreneur -- Acknowledgments -- Contents -- The Mary Kay Way -- Editor's Preface -- Introduction -- Chapter 1: Golden Rule Leadership -- Following the Golden Rule Can Bring Success -- The Adoptee Program -- Treat People Fairly -- Chapter 2: You Build with People -- A Company Is Only as Good as Its People -- Good People Are Worth Hanging On To -- Chapter 3: The Invisible Sign -- Make People Feel Important-They Are -- Responsibility without Authority Can Be Destructive -- Let People Know You Appreciate Them -- Chapter 4: Praise People to Success -- Little Successes Pave the Way to Bigger Successes -- Applause Is a Powerful Form of Praise -- Give as Much Recognition as Possible -- Chapter 5: The Art of Listening -- Don't Undervalue the Ability to Listen -- Your Own Organization Can Be an Invaluable Resource for Ideas -- Encourage Feedback -- Chapter 6: Sandwich Every Bit of Criticism between Two Heavy Layers of Praise -- Be Tender and Tough -- Never Give Criticism without Praise -- Never Give Criticism in Front of Others -- Chapter 7: Be a Follow-Through Person -- Nothing Great Is Ever Accomplished without Follow-Through -- The Best Kind of Follow-Through Is Immediate -- Never Make a Promise You Can't Keep -- Follow-Through Requires Discipline and Planning -- Do Your Homework -- As a People Manager, You, Too, Have a Constant Selling Job -- Chapter 8: Enthusiasm...Moves Mountains! -- A Good Leader Arouses Enthusiasm -- The Power of One-on-One Enthusiasm Works -- Chapter 9: The Speed of the Leader Is the Speed of the Gang -- Lead by Example -- Operate from Experience -- Showing Works Better Than Telling -- Chapter 10: People Will Support That Which They Help to Create -- People Naturally Resist Change -- Seek Support from All Those Affected -- Seek Support from Above and Below.

Women and Change -- Chapter 11: An Open-Door Philosophy -- Doors Open Both Ways -- A Good Leader Should Be Part of a Team -- Chapter 12: Help Other People Get What They Want-and You'll Get What You Want -- Nice Guys Finish First -- A Good Leader's Success Is Reflected in the Success of Her People -- Chapter 13: Stick to Your Principles -- A Good Leader Should Be an Example to Others -- Treating People Fairly Makes Them Feel Secure -- Putting Family before Career -- Make Product Excellence a Top Priority -- Chapter 14: A Matter of Pride -- Take Pride in Your Image -- Pride Contributes to Morale -- It's a Grand Old Flag -- The American Dream Comes True -- Make Opportunities Happen -- Chapter 15: You Can't Rest on Your Laurels -- Know Your Business Thoroughly -- Learn from the Successes of Others -- Share Valid Ideas with Others -- Chapter 16: Be a Risk-Taker -- People Fail Forward to Success -- Not Every Idea Will Be a Winner -- Chapter 17: Work and Enjoy It -- The More People Enjoy Their Work, the More Energy They Give It -- A Good Product, an Interested Audience, the Unknown -- A Good Leader Tries to Match the Person to the Appropriate Job -- Enthusiasm Is Contagious, But So Is Negativism -- Chapter 18: Nothing Happens Until Somebody Sells Something! -- The Entire Company Should Be Sales-Oriented -- The Company's Attitude Can Make or Break the Sales Force -- Build Self-Esteem and Confidence -- Chapter 19: Never Hide behind Policy or Pomposity -- Don't State Company Policy without Giving the Reason for the Policy -- Don't Let Success on the Corporate Ladder Go to Your Head -- Success Depends on Total Team Effort -- Don't Create an Atmosphere of ''Haves'' and ''Have-Nots'' -- A Leader's Success Depends on the Ability to Develop and Motivate Others -- Chapter 20: Be a Problem-Solver -- The First Step in Problem Solving Is to Admit That a Problem Exists.

Determine Whether the Problem Is Valid -- A Good Leader Listens Attentively for the Real Problem -- A Leader Must Recognize When Home Problems Cause Work Problems -- Discover Possible Solutions to the Problem -- Chapter 21: Less Stress -- A Friendly, Productive Environment Begins with You, the Leader -- An Indecisive Leader Causes Stress in Others -- A Good Leader Provides Direction -- Change Can Bring on Stress -- Chapter 22: Develop People from Within -- A Good Leader Trains Her Replacement -- Seek Out Assistance at Every Level -- Build with People from Within the Organization -- Chapter 23: Live by the Golden Rule On and Off the Job -- Afterword -- The People in the Principles -- The Most Influential Book Chapters -- Conclusion: Leaders Creating Leaders -- Index.