Cover image for Boss of You : Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business.
Boss of You : Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business.
Title:
Boss of You : Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business.
Author:
Mears, Emira.
ISBN:
9780786750467
Personal Author:
Physical Description:
1 online resource (220 pages)
Contents:
CONTENTS -- Introduction 1 -- Getting Started -- Introduction 7 -- Chapter 1 Define Your Vision 9 -- Chapter 2 Have a Plan 25 -- Chapter 3 Financial Scenarios 43 -- Chapter 4 Setting Up Shop 77 -- Marketing -- Introduction 97 -- Chapter 5 Addressing Your Audience 103 -- Chapter 6 Developing Marketing Materials 113 -- Chapter 7 Advertising and Promotions 125 -- Chapter 8 Public Relations 137 -- Chapter 9 Networking 147 -- Growing and Maintaining -- Introduction 161 -- Chapter 10 You Are Your Best Employee 163 -- Chapter 11 Hiring Help 177 -- Chapter 12 Customer Service 199 -- Chapter 13 Financial Reality Check 217 -- Chapter 14 Expanding 233 -- Chapter 15 Celebrate Your Achievements 249 -- Conclusion: What's Next? 257 -- Resource Guide 265 -- about the authors 292 -- Index 293.
Abstract:
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Added Author:
Electronic Access:
Click to View
Holds: Copies: