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Relationship marketing : creating stakeholder value
Title:
Relationship marketing : creating stakeholder value
Author:
Christopher, Martin.
ISBN:
9781136368950
Personal Author:
Christopher, Martin.
Publication Information:
Oxford, U.K. ; Burlington, Mass. : Butterworth-Heinemann, 2008, ©2002.
Physical Description:
1 online resource (1 volume) : illustrations
Local Note:
O'Reilly
Subject Term:
Relationship marketing.

Customer relations -- Management.

Marketing.

Marketing

Marketing relationnel.

Customer relations -- Management. (OCoLC)fst00885539

Marketing. (OCoLC)fst01010167

Relationship marketing. (OCoLC)fst01093590
Added Author:
Payne, Adrian.

Ballantyne, David.
Electronic Access:
https://learning.oreilly.com/library/view/~/9780750648394/?ar
https://go.oreilly.com/library-access/library/view/-/9780750648394/?ar
Holds: Copies:

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