Contents -- Foreword -- Acknowledgments -- 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure? -- The Purposes of a Strategic Communication Program -- Reform Failures Due to Lack of Communication -- Reform Successes Due to Inclusion of Communication -- 2. Strategic Communication Program Design: Analysisand Strategy -- Types of Privatization and Public-Private Partnerships -- The Reform Arena -- Institutions: Changing Incentives and Accountability -- Integration of Communication Analysis in Program Design -- Transparency as Key Element of Reform -- Building Public Trust for Public-Private Partnerships -- 3. The Structure of a Strategic Communication Program -- The Communication-based Assessment -- Governmental and Political Risk Analysis -- Risk Analysis in Infrastructure Public-Private Partnerships Program -- Stakeholder Analysis -- Step I. Identify Key Stakeholders -- Step II. Assess Stakeholder Interests -- Step III. Assess Stakeholder Influence and Importance -- Step IV. Outline a Stakeholder Communication Strategy -- Assessment of Institutional Arrangements and Local Capacity -- Understanding and Involving Stakeholders -- Labor Relations -- Civil Servants -- Journalists and the Media -- Private Investors -- General Public -- Management -- Civil Society Organizations -- Objective of a Communication Program -- 4. Conclusion -- References -- LIST OF TABLES -- Table 1. Top Five Constraints to Privatization in Sub-Saharan Africa -- Table 2. Public Perceptions of the Privatization Program in Jordan -- LIST OF FIGURES -- Figure 1. Understanding of Public Sector Reform % of Respondents Rating Impediment as Serious Obstacle to Economic Reforms Recently -- Figure 2. Public Opinion Surveys -- Figure 3. Definitions of Privatization and Public-Private Partnerships.

Figure 4. Adressing Stakeholder Importance and Influence -- LIST OF BOXES -- Box 1: Communication Challenges and Success of Ghana's Urban Water Project -- Box 2: Impact of Communication Interventions in the Water Sector -- Box 3: "Toilet Wars": Politics of Public-Private Partnerships of Urban Sanitation Services in Ghana -- Box 4: Factors Analyzed by Communication Specialists -- Box 5: ENDE in Bolivia: Promoting Transparency -- Box 6: Trust: A Key Issue in Infrastructure Reform -- Box 7: Governmental and Political Analysis: Issues to be Covered by the Communication-Based Assessment -- Box 8: West Africa Gas Pipeline Project: How Communication Addresses Political Risks -- Box 9: Power Sector Reform in India: Multidimensional Political Riskand Communication -- Box 10: Employment Guarantees: The Case of Private Participation in the Hungarian Energy Sector -- Box 11: Winning Workers' Trust: The Case of the Nepalese Tea Pickers -- Box 12: Working with the News Media: Goats, Corruption and the Press in Tanzania -- Box 13: Stakeholder Participation in Rural Electrification in the Philippines -- Box 14: Civil Society Organizations in the Water Sector Reform in Ghana.