Contents -- Foreword -- Preface -- Acknowledgments -- Executive Summary -- The Rome Consensus -- Abbreviations -- 1. The First World Congress on Communication for Development -- Organization of the Congress -- Participants in the Congress -- 2. Communication and Health -- Sex, Lies, and Stories of AIDS -- The Race to Immunize Every Child: Communication for Polio Eradication and Immunization -- Of Birds and Humans: Communication Aspects of Avian Influenza -- Message and Voice -- Of Rubber and Road: Impact and Evidence -- Key and Emerging Issues for the Health Strand -- Papers Used in the Health Sessions -- 3. Communication and Governance -- Securing Political Will: The Prerequisite for Public Sector Reform -- Strengthening Voice and Accountability: The End-Goal of Communication for Development -- Building Media Systems: Enabling an Effective Fourth Estate -- Fighting Corruption: Beyond Technocratic Solutions -- Making Public Institutions Transparent: The Cornerstone of an Open Society -- Good Governance in Practice: The Example of Infrastructure Projects -- Key and Emerging Issues for the Governance Strand -- Papers Used in the Governance Sessions -- 4. Communication and Sustainable Development -- The Regional Meetings -- The Plenary and Workshops on Communication for Sustainable Development -- Communication for Food Security, Rural Development, and Livelihood Strategies -- Poverty Reduction and Equity Issues -- Communication and Sustainable Natural Resource Management -- Communication for Development and Global Environmental Issues -- Mainstreaming Communication in Sustainable Development Policies: Local Perspectives and Priorities -- Sustaining the Process: Local Appropriations of Communication for Sustainable Development -- Key and Emerging Issues for the Sustainable Development Strand -- Papers Used in the Sustainable Development Sessions.

5. Communication Labs -- News Media as a Pro-Development Tool -- Fighting Poverty: Community Media and Communication for Development in the Digital Age -- Implementing Communication for Development Thinking in Southern Realities: Negotiating Politics, Profit, and Poverty toward Social Inclusion -- Impact and Assessment: Innovative Ways to Determine Communication Effectiveness -- The Rationale, Value, and Challenges for Adopting Participatory Communication in Development Programs -- Which Kind of Development Communication Does Attract Media? -- Communication for Development and ICTs: Where Do They Meet? -- Communication and Disabilities -- Indigenous Peoples -- 6. Overall Recommendations -- Recommendations from the Health Strand -- Recommendations from the Governance Strand -- Recommendations from the Sustainable Development Strand -- Recommendations from the Cross-Cutting Themes -- Key Recommendations from the Policy Makers' Forum -- APPENDIXES -- 1. Congress Participants -- Plenary Session Speakers -- Full List of Participants -- 2. Media Attendees -- 3. Communication for Development: Making a Difference-A WCCD Background Study -- 4. Papers Selected by the Scientific Committee for the World Congress on Communication for Development -- References.