Branding TV : Principles and Practices.
Title:
Branding TV : Principles and Practices.
Author:
McDowell, Walter.
ISBN:
9780080460437
Personal Author:
Edition:
2nd ed.
Publication Information:
Burlington : Elsevier, 2005.
Physical Description:
1 online resource (169 pages)
Local Note:
O'Reilly
Subject Term:
Genre:
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