Cover -- Copyright -- Dedication -- Contents -- Preface to the Second Edition -- Preface to the First Edition -- Chapter 1: The Beginnings of Psychological Practice -- Having Your Head Examined: Phrenology -- It's All in the Face: Physiognomy -- Criminal Physiognomy -- Physiognomy in Vocational Guidance and the Workplace -- Psychology's Other Occult Doubles -- Mesmerism -- Spiritualism -- Mental Healing -- The New Psychology -- Selling the New Psychology -- Child Study -- Counseling Psychology -- School and Clinical Psychology -- Psychology and Business -- Conclusion -- Chapter 2: Clinical Psychology -- Mental Asylums -- Clinical Research by Psychologists in the 1890s -- Lightner Witmer's Call for a Clinical Psychology -- Intelligence Testing -- The Early Clinical Psychologists -- Influences on Clinical Psychology at the Turn of the Century -- Freud's Visit and Psychoanalysis in America -- Clifford Beers and the Mental Hygiene Movement -- Morton Prince and Clinical Psychology -- Elwood Worcester and the Emmanuel Movement -- Clinical Psychology: Organization, Certification -- An Outbreak of Psychology: The 1920s -- An Organization for Professional Psychology -- Between the Wars: The Rise of Clinical Assessment -- Shell Shock Cases -- Early Personality Testing -- Projective Personality Testing -- The Minnesota Multiphasic Personality Inventory (MMPI) -- World War II and Clinical Psychology -- Clinical Psychology and the Scientist-Practitioner Model -- Psychologists and Psychotherapy -- Models of Psychotherapy -- Behavioral Therapies -- Cognitive Therapies -- Humanistic Therapies -- Further Evidence of a Profession -- Licensure for Professional Psychologists -- Professional Ethics -- Professional Journals -- Professional Psychologists and the APA -- Professional Schools of Psychology -- Clinical Psychology in the 1960s.

Community Mental Health Centers -- Independent Practice -- Conclusion -- Chapter 3: School Psychology -- Education and Democracy -- Child Development and the Legacy of G. Stanley Hall -- Estimating IQs -- Arnold Gesell: The First School Psychologist -- Individual Case Study and the Legacy of Lightner Witmer -- New Work in Applied Psychology -- Special Education and School Psychology -- Psychology in the Schools -- Organization and Identity -- Recognition -- School Psychology at Midcentury -- The National Institute of Mental Health and School Psychology -- The Thayer Conference -- Expansion -- Back to the Future -- The National Association of School Psychologists -- NASP and Division 16 -- Conclusion -- Chapter 4: Industrial/Organizational Psychology -- The Salience of the Workplace -- The New Psychology and the Business of Advertising -- Scott and the Power of Suggestion -- Harry Hollingworth and the Effectiveness of Advertising -- Watson's Behavioristic Approach to Advertising -- Hugo Münsterberg and the "Founding" of Industrial Psychology -- Carnegie Tech's Division of Applied Psychology -- The Bureau of Salesmanship Research -- The End of the Division of Applied Psychology -- The One Right Way: Scientific Management -- Problems with Scientific Management -- Workers Are Not Machines -- World War I and Its Aftermath -- Personnel Psychology in the 1920s -- Journal of Applied Psychology -- Psychological Consulting Firms -- Establishing Scientific Legitimacy -- Industrial Psychology Monthly -- Steady Growth -- The Great Depression and the Beginnings of Organizational Psychology -- The Hawthorne Studies -- Attitudes, Leadership, and Worker Satisfaction -- Organizing Industrial Psychologists -- World War II and Its Aftermath -- Human Factors Psychology -- Personnel Psychology After the War -- The Evolution of Graduate Training.

Organizational Psychology Comes of Age -- Lewin's Continuing Influence -- Industrial Strife -- Contemporary I/O Psychology -- Contemporary Personnel Issues -- Training -- Organizational Psychology -- Organizational Development -- Organizational Climate -- Conclusion -- Chapter 5: Counseling Psychology -- A Context for Counseling Psychology -- A More Perfect Union -- Seeking Guidance -- The Work of Frank Parsons -- The Expansion of Guidance -- Education and Psychology -- Vocational Psychology -- Testing and the Times -- Civilian Applications -- Testing and the Great Depression -- The Emergence of Counseling Psychology -- Preludes to Boulder -- The Meaning of Boulder -- Constructing Counseling Psychology -- A Model of Training -- Influences on Identity -- The Question of Identity -- Consolidation -- Recent Developments -- Organizational Structure -- Social Action -- Conclusion -- Chapter 6: The Psychological Profession in the 21st Century -- Managed Care -- Cost and Service Containment -- Ethics -- Impacts -- Responses to Managed Care -- Prescription Privileges for Psychologists -- Opposition to Prescription Privileges -- Clinical Trials for Psychologists -- Proponents for Prescription Privileges -- New Practice Specialties -- Forensic Psychology -- Münsterberg and the Psychology of the Courtroom -- Contemporary Forensic Psychology -- Clients for Forensic Psychology -- The Psychological Autopsy -- Growth of Forensic Psychology -- Sport Psychology -- Coleman Griffith: Pioneer in Sport Psychology -- Modern Practice of Sport Psychology -- The Work of Sport Psychologists -- Health Psychology -- The Practice of Health Psychologists -- Interventions -- Health Psychology in Hospitals -- Science and the Practice of Psychology -- Contemporary Concerns About Professional Schools of Psychology -- The "Myth" of Professional Psychology.

Doing and Applying Research -- Practice Guidelines -- Conflict Over Guidelines -- The Future of the Profession -- Growth in Health Psychology -- Growth in Psychological Services to Minorities -- Changing Roles for Psychologists -- A Final Comment -- Notes -- Image Credits -- Index.