The New languages : a rhetorical approach to the mass media and popular culture
Title:
The New languages : a rhetorical approach to the mass media and popular culture
Author:
Ohlgren, Thomas H., 1941- editor
ISBN:
9780136151043
Physical Description:
xvii, 395 pages : illustrations ; 24 cm.
Series:
Prentice-Hall series in English composition
Contents:
Introduction to the rhetoric of mass media -- Rhetorical contents -- Popular culture and the mass media: theories and practices -- Commercial and public propaganda: the medium is the barrage -- The language of print -- The languages of television and radio.