Contents -- Acknowledgements -- Introduction -- What do you really want out of the business? -- 1 Writing a business plan -- Clarity -- Brevity -- Logic -- Truth -- Figures -- Designing the business plan -- Deciding how much to write -- Getting down to it -- How to set about it -- Tackling each section -- 2 Simple cash flow forecasts -- Is a cash flow forecast of any real use? -- Principles to observe when filling in a simple cash flow form -- The break-even analysis -- 3 The very small business -- Example 3.1: Alexander Battersb -- Example 3.2: Nicola Grant -- 4 Retail and catering -- Example 4.1: Flurry Knox -- Example 4.2: Robert Herrick and Deirdre Williams -- Catering -- Example 4.3: Osbert Wilkinson -- 5 Manufacturing -- Example 5.1: Marcus Garside -- Example 5.2: Rosemary Rambler and Muriel Tonks -- Example 5.3: James Turbotte, Brian Fletcher and Julian Watchman -- 6 Expanding a business -- Example 6.1: John S Brook -- Example 6.2: Kenneth Jackson Allen and Anthony Kevin Spooner -- Example 6.3: George Weston -- 7 The market -- Example 7.1: Norbury Williams -- 8 Planning the borrowing -- 9 How not to write a business plan - or run a business -- 10 Maintaining the plan -- 11 Small business and the trade cycle -- 12 Monitoring progress -- Example 3.1: Alexander Battersby (page 36) -- Example 5.2: Rosemary Rambler and Muriel Tonks (page 81) -- Example 3.2: Nicola Grant (page 50) -- Example 4.2: Robert Herrick and Deirdre Williams (page 63) -- Example 4.3: Osbert Wilkinson (page 73) -- Example 5.1: Marcus Garside (page 80) -- Example 5.3: Turbotte Manufacturing Company (page 92) -- Postscript -- Where to go for further advice -- Your accountant -- Locally available advice -- The chamber of commerce -- Your trade association -- Your local authority -- Your customers -- Your suppliers -- Appendix 1 Help for small businesses -- Banks.

British Overseas Trade Board -- Chambers of commerce -- Cooperative development agencies -- County courts -- Customs and Excise VAT offices -- Department of Employment -- Department of Trade and Industry -- Development agencies (for Scotland, Wales and Northern Ireland) -- Enterprise agencies -- Highlands and Islands Enterprise -- Industrial training boards -- HM Revenue & Customs Inspectors of Taxes -- Jobcentres -- Learning and skills councils -- Local authorities -- Mid-Wales Development Board -- Newspaper Publishers Association -- Patent Office -- Royal Mail -- Tourist boards -- Appendix 2 Useful names, addresses and websites -- More useful websites.