Retail in Detail.
Title:
Retail in Detail.
Author:
Bond, Ronald L.
ISBN:
9781613080467
Personal Author:
Edition:
4th ed.
Physical Description:
1 online resource (217 pages)
Contents:
Contents -- Introduction -- Chapter 1. What to Expect from This Book -- Chapter 2. Retailing: Then, Now, and Later -- Chapter 3. Retailing: Is It for You? -- Chapter 4. What Will You Sell? -- Chapter 5. Choosing Your Venue -- Chapter 6. Location, Location, Location -- Chapter 7. Closing the Deal -- Chapter 8. Show Me the Money! -- Chapter 9. Jumping Through the Hoops: Legal and Regulatory Requirements -- Chapter 10. Purchasing Your Inventory -- Chapter 11. Preparing for Your Opening -- Chapter 12. Display Your Wares -- Chapter 13. Pricing Your Merchandise -- Chapter 14. Customer Relations -- Chapter 15. Risk Management -- Chapter 16. Selling on the Internet -- Chapter 17. Marketing -- Chapter 18. Day-to-Day Cash Management -- Chapter 19. Financial Management and Bookkeeping -- Chapter 20. Managing Inventory -- Chapter 21. Family and Employee Relationships -- Chapter 22. Keeping Your Business Viable -- Chapter 23. Selling or Closing Your Business -- Appendix A: Glossary of Terms -- Appendix B: Useful Publications -- Appendix C: Market, Gift, and Design Centers -- Appendix D: Exhibition Companies and Trade Associations -- Index.
Abstract:
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View