Cover -- Copyright -- Acknowledgments -- About the Authors -- About the Guest Authors -- Contents -- Introduction - The Business Analytics Program and Keys to Success -- The Business Analytics Program: Agility and Change -- Business Analytics Maturity -- The Business Analytics Program -- Chapter 1 - Key #1: Strategy -- The Strategy Framework -- Maturity of a Business Analytics Program Strategy -- Risks of Strategy Fragmentation -- Strategy Alignment -- Maturing the Program with Business Domain Architectures -- Getting Started: Assessment of Strategy -- Creating the Kickoff Point -- Prioritization and Roadmap -- Metrics Framework and Measurement -- Managing a Changing Strategy -- Case Study on Strategy: Mueller, Inc. -- Strategy: Practical Tips for Identifying, Assessing, and Prioritizing Metrics -- Strategy Checklist -- Chapter 2 - Key #2: Value -- Describing Value: The Business Value Hierarchy -- Step 1: Building a Business Case -- Step 2: Building the Value Portfolio -- Step 3: Business Analytics Metrics and Feedback -- Filling the Value Void -- Case Study on Value: IBM -- Practical Tips for Measuring and Demonstrating Value: Creating the Business Value Portfolio -- Value Checklist -- Chapter 3 - Key #3: People -- Maturity of the Business Analytics Program -- Executive Involvement -- Organizational Design: The Business Analytics Center of Excellence -- Skills, Talents, and Roles -- Offshore or Outsource? -- How Many Team Members Should Be in a Center of Excellence? -- Relationship Management, Communication, and Evangelism -- People: Success or Derailment -- Case Study on People: Martin's Point Health Care -- Practical Tips for Organizing People: Designing an Analytics Center of Excellence -- People Checklist -- Chapter 4 - Key #4: Process -- Maturity of the Business Analytics Program -- Stakeholder Identification and New Project Start.

Communication, Education, and Adoption -- Proven Practice Sharing -- Developing an Advise and Consult Framework -- Streamlining Requirements Gathering -- Agility in Development -- Governance -- Processes for Technology, Standards, and Innovation -- Business Analytics Process Design -- An Agile Business Analytics Process -- Case Study on Process: Daimler Trucks North America -- Practical Tips: How to Keep Business Analytics Processes Agile -- Process Checklist -- Chapter 5 - Key #5: Technology -- Understanding Business Analytics Technology Maturity -- To Standardize or Not to Standardize? -- To Build or Buy? -- Evolving a BA Technology Strategy -- Business Strategy Requirements Evolution -- Architecting for User Adoption and Growth -- Deployment Approaches -- Innovation -- Technology Growth and Maturity -- Self-Service Impacts with Technology -- Converging Capabilities and Technology -- Case Study on Technology: Elie Tahari -- Practical Tips: Selecting Technologies for Your Business Analytics Needs -- Technology Checklist -- Conclusion.