Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- The changing body of students -- The uncomfortable mix of seduction and inexperience in vocational students' decision making -- The student practitioner -- The avatar lecturer: learning and teaching in Second Life -- Marketing simulation games: student and lecturer perspectives -- Large cohort assessment: depth, interaction and manageable marking -- The employability attributes required of new marketing graduates -- Key issues in marketing education: the marketing educators' view.