The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators -- Contents -- Preface -- 1: Business New and Old and New Again -- Okay, What Does This Really Mean? -- Am I a Freak? Are You? -- Is There Some Age Limit to Freaks? -- But What Does This Have to Do with Business? -- You Don't Have to Wait for Permission -- Can You Be Sure of the Outcome Before You Start? Not a Chance! -- Freaks Often Find Their Own Distribution Paths -- Challenges That Stand in Your Way -- Business Is about Belonging -- 2: The Wild Colors and the Solid Spine -- What Makes Some Freaks Successful and Other Freaks Strugglers? -- Those Pesky Coins -- Embedding Art into Your Craft -- Know the Basics of Business -- Other Business Models -- Our Fear and How It Messes Up Our Businesses -- Fear Is Probably Your Business's Worst "Competitor" -- Missing Ingredient: Discipline -- Willpower Will Let You Down -- Discipline Is Where It's At -- How to Build Discipline -- "Should" Means "Won't" -- The "Experience" Lie -- 3: Choose Your Own Adventure: Defining Success -- What Does Success Look Like to You? -- Ingredients for Your Own Personal Success Recipe -- Failure Is Most Definitely an Option -- Quitting Is an Option, Too -- Success Comes to You from Weird Places Sometimes -- That Mix of Wild Success and Finding Other Successes -- Success Rarely Just Happens -- Be Ready for Success -- 4: Skill Building for Your Business Goals -- The Real Basics -- Business Is about Belonging -- Our Quasi-Tribal Nature -- Let Them Share the Identity -- A Little More about Name Magic -- See the Territory, Not the Map -- Hone Your Understanding with Questions -- Garbage and Gold Questions -- Sketch Simple Business Models -- What Comprises a Successful Business Model? -- Elements of a Business Model -- Master Time -- Strip Away Complexity.

5: Fall in Love with Not Knowing -- Everything We Know How to Do Starts with Not Knowing How to Do It -- Roderick Russell: Sword Swallower -- Try It -- Want to Know Something? Ask Good Questions -- One Good Way to Get Answers Is to Figure It Out -- Some Things Are Unknowable -- Be Willing to Be Dumb and Wrong -- How to Be Wrong -- Curiosity Gets Such a Bad Rap (R.I.P., Cat) -- Explore So Much That You Make Dora Look Like a Homebody -- The Secret Prison of Not Knowing "Regular" Stuff -- Testing and Stats and Analytics: My Story of Not Knowing -- Not Knowing versus Not Thinking Something Through -- A Fun Project -- 6: Structure a Framework for Your Days -- Structure Gets a Bad Rap -- Cure Your Procrastination -- Fear and Procrastination -- Develop a Long View: Our Days Must Serve Our Weeks and Our Weeks Must Serve Our Larger Goals -- A Daily Framework -- What Not to Do -- Commit to Working for Two Months with a List -- A List of Lists of Awesomeness (or Helpfulness) -- But Frameworks Aren't All Lists: Habits and More -- What Comes Next? -- 7: Are You an Employeepreneur? -- What a Boss Wants -- The Matrix (the Movie, That Is) and You -- Communication and Word Choice -- Brevity Is the Gold Standard in Business -- Word Choice Is Mighty Important -- See Your Work Life as a Series of Projects -- Get the Exciting Projects -- Do the Job That's in Front of You -- Reject the "Not My Job" Mentality -- Find Your Way to Your Goal -- 8: Create Systems That Work for You -- What Is a System? -- Systems Don't Exist Because You're Weak -- When Should You Use a System? -- Interview with Ron Hood about Systems -- What Type of System Works Best for You? -- A Very Important Process to Have -- My Compass -- Make Your Own Compass -- Some of My Other Systems -- Three Systems So Far and Counting -- Something Else Ron Hood Taught Me -- Interfaces and Translations.

The Biggest Challenge with Systems -- 9: Are You a Solo or Small Business Owner? -- The Solo Business Owner Origin Story -- Should You Work for the Big Guy? Why Are You Solo or Small? -- Solo and Small Isn't a Placeholder -- How to Be a Freak and Still Be an Owner -- Build Your Core Compass -- What Is Your Mortgage Math? -- Use Mortgage Math as a Time Planner -- Working with Other People: Should I? -- When Partnerships Go Awry -- Partnerships and the Future -- When Your Business Hits the Wall -- Above All Else: Serve Your Buyer -- Up Next -- 10: Fall in Love with Not Knowing, Redux -- You Have to Know Only Enough to Start -- The Fear of Not Knowing -- Was It Our Education That Made Us So Afraid? -- The Risk of Specialization -- Fear of Failure -- A Battle Plan for Failure -- What It Takes to Fall in Love with Not Knowing -- What the Interviewing Process Taught Me: Trying on Roles -- Explore Daily -- One Important Thing to Know -- Taking on Too Many Exciting Projects While Not Knowing -- 11: Worship Obstacles and Challenges -- The Corporate Ladder Is Gone -- Fear of Failure Rears Its Head Again -- So, There's No Ladder. What Is There? -- Rules? What For? -- When Your Big Idea Craps Out -- When the Money Isn't Flowing -- 12: Build Your Own Media Empire -- Media Lets You Tell a Story -- Why Should You Start a Media Project for Your Work? -- Media Is the Campfire People Can Gather Around -- But I Don't Even Know Which Community I Serve! -- What Kind of Media Should I Make? -- What Are the Stories You Should Tell? -- How Should I Tell the Stories? -- What Not to Do -- Make Your Buyer the Hero -- The Mirror Approach to Media Making -- The Media Empire Mind-Set to Success as a Freak -- 13: Connect with Your Freaks -- You Are Not Alone -- It's Rare to Have People Understand a Freak.

Remember: "Freak" in Our Definition Just Means "Not How It's Normally Done" -- The Bat Signal Effect -- Not Everyone Will Love You (But That's the Point) -- It's All about the Monchu -- Connect with Your Freaks -- 14: Own Everything -- Own Your Words -- And Yet, Own the "Bad" Words, Too -- Own Your Intentions -- A Secret: Willpower Is Stupid -- Your Vision of You -- Own the Mantle of Servant -- Own Your Freaky Self -- Own Business -- Own Your Future -- 15: When It All Goes Wrong -- Freaks Adapt -- When Something Isn't Working -- What Do You Do the Day after You Realize You Have Problems? -- Apologizing -- The Three A's -- "But" Apologies -- Blame Shifting -- Checklist for Effective Apologies -- Thoughts on Failure -- Depression and Other Excuses -- Actions and Next Steps -- 16: Take Action! Fight Crime! Save the World! -- Step 1: Declare Your Freakiness (Even If Only to Yourself) -- Step 2: Define Your Own Success -- Step 3: Learn Some New Skills -- Step 4: Work from a Framework Daily -- Step 5: Define Your Path -- Step 6: Fall in Love with Not Knowing -- Step 7: Worship Obstacles and Challenges -- Step 8: Create Systems That Work for You -- Step 9: Build Your Media Empire -- Step 10: Connect with Your Freaks -- Step 11: Own Everything -- Step 12: Be Ready for the Bad Times -- Take Action. Any Action -- Index.