Cover -- Title Page -- Copyright -- Contents -- Foreword, Guy Kawasaki -- Introduction: What Do You Want to Be Known For? -- What Is a Thought Leader? -- Why Become a Thought Leader? -- Thought Leaders Needed -- My Journey to Thought Leadership -- Seven Steps to Thought Leadership -- How to Use This Book -- The Time Is Now -- Getting Started: From Leader to Thought Leader -- How Am I Doing So Far? -- What Makes a Successful Thought Leader? -- Thought Leaders Expand Ideas -- Thought Leaders Tell Stories -- Thought Leaders Build Lasting Relationships -- Thought Leaders Share Certain Behaviors -- Getting Started: A Quick Review -- Chapter 1 Find Your Driving Passion -- Find Your Niche -- Can You Pen Your Venn? -- How to Pen Your Venn -- Envision Your What If? Future -- Define Your What If? Future -- Think Big -- Align With (or Buck) Trends -- Identify Key Trends -- Find Your Driving Passion: A Quick Review -- Chapter 2 Build Your Ripples of Influence -- Start Your First Ripples -- Expand Your "Adjacent Possible" -- Assemble Your Bricolage -- Case Study: Van Ton-Quinlivan -- Nurture Divergent and Consilient Thinking -- Case Study: Steve Craft -- Find Your Stakeholders -- Start with Your Strategic Stakeholders -- Who Owes You Loyalty Equity? -- Who Disagrees with You? -- It's About Them -- Don't Give Up Too Easily -- Let the "Market" Decide -- Use Zero-Based Thinking -- Done-Not Perfect -- Build Your Ripples of Influence: A Quick Review -- Chapter 3 Activate Your Advocates -- Case Study: Mary Hughes and the 2012 Project -- Identify Potential Supporters -- Champions and Allies -- Consider What's in It for Them -- Discover What Might Hold Them Back -- Prepare to SPAR -- Set Up Tracking and Connection Tools -- Prepare a Message Template -- Articulate Your Plan of Action -- Rehearse, Rehearse, Rehearse -- What to Do When It's Time to Engage.

From Button to Billboard -- Pick Your Engagement Strategies -- Prepare Your Champions -- Activate Your Advocates: A Quick Review -- Chapter 4 Put Your "I" on the Line -- "If Not Me, Then Who?" -- Find Your Imperative -- Case Study: Zoe Dunning -- Followers Can Lead, Too -- A Word About Self-Promotion -- Take the Long View -- Overcome Your Fears -- Foster Your Resilience -- Find (Lots of) Help -- Create a Brain Trust or Mastermind Group -- Create a Purse Club -- Build Your Own Personal Board of Directors -- Let Go of Your "Yeah, But" -- Put Your "I" on the Line: A Quick Review -- Chapter 5 Codify Your Lessons Learned -- Understand How Change Happens -- Overcome the "Not Me" Attitude -- Capture What You Know -- Create a Wisdom Journal -- Learn to JuxtaRows -- Create Your Intellectual Property -- Develop a Visual Representation -- Document Your Framework -- Find a Great Name -- Show Proof That It Works -- Protect and Control Your IP -- Codify Your Lessons Learned: A Quick Review -- Chapter 6 Put Yourself on S.H.O.U.T. -- Case Study: Avinash Kaushik, Google -- Select Your Audience and Venue -- Study Others' Successes -- Play the Small Venues First -- Build a Quality Personal Brand -- Hone Your Message -- Learn to Tell a Great Story -- Tell Your Story -- Tell Your "Customers'" Stories -- Let Them Tell Their Stories -- Include Data as Proof Points -- Pictures, Pictures, Pictures -- Frame Your Keywords -- Tell Your Story Online -- To Blog or Not to Blog -- Tell Your Story Through the Press -- Get on Stage -- Overcome Resistance -- Practice Strategic Ubiquity -- Take Twenty Minutes Only -- Not Online-And Not Interested -- Pledge Yourself in Service to Others -- Overcome Their Objections -- Commit to Spreading Happiness -- Understand Potential Pitfalls -- Transparency Counts -- Stick to Your Pond -- Focus on Your 1,000 True Fans.

Overcome the Al Gore Challenge -- Relevance Resonates -- Say We, Not I -- Transform Individuals Into a Community -- Show Them How to Engage -- Let Them Contribute -- Start with the Basics -- Put Yourself on S.H.O.U.T.: A Quick Review -- Chapter 7 Incite (R)Evolution -- Audit Your Impact -- Accelerate Your Influence -- Robin Chase -- Jerry McNellis -- Katharine Briggs and Isabel Briggs Myers -- George Ward -- Dennis Littky -- Michelle May -- Small Steps, Big Change -- Amplify Your Voice -- Create a Follower Community -- Take Care of Yourself -- Incite (R)Evolution: A Quick Review -- Conclusion -- Notes -- Acknowledgments -- About the Author -- Index -- More from Wiley.