The Strategy of Campaigning : Lessons from Ronald Reagan and Boris Yeltsin.
Title:
The Strategy of Campaigning : Lessons from Ronald Reagan and Boris Yeltsin.
Author:
Skinner, Kiron.
ISBN:
9780472025855
Personal Author:
Physical Description:
1 online resource (353 pages)
Contents:
Contents -- Foreword / George P. Shultz -- Acknowledgments -- 1. Campaign Strategy -- 2. The New South Rises: Compeition for the Republican Presidential Nomination in 1968 -- 3. Down to Political Defeat: Reagan's Inability to Break Ford's Coalition in the 1976 Primaries -- 4. Reshaping the Domestic and International Landscape, Part 1: The Long Road to the 1980 Presidential Election -- 5. Reshaping the Domestic and International Landscape, Part 2: The 1980 Presidential Election -- 6. Fighting the Nomenklatura's Privileges: The Rhetorical Campaign of 1986-88 -- 7. Yeltsin's Winning Campaigns: Down with Privileges and Out of the USSR, 1989-91 -- 8. Conclusions -- Notes -- Bibliography -- Index.
Abstract:
Explores the political careers of Ronald Reagan and Boris Yeltsin, who overcame defeat early in their political careers and rose to the highest elected offices in their respective countries.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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