CONTENTS -- FOREWORD -- CONTRIBUTORS -- PART I -- FUNCTIONS OF ADVERTISING NAMESIN DIFFERENT TYPES OF RUSSIAN TEXTS -- ON THE SEMANTICS OF PROPER NAMES -- ON A FEW CATEGORIES OF PERSONAL NAMESCONSIDERED TO BE APT OR PARADOXICAL -- CLASSES OF PROPER NAMESWITHIN MISANTONYMS -- PART II -- A QUANTITATIVE STUDY OF LINGUISTICLANDSCAPE IN SOME ASIAN URBANNEIGHBOURHOODS -- ONOMASTICS IN THE PUBLIC SPACEOF BARCELONA -- PART III -- SECTION ONE -- FROM SOLAR VALLEY TO SHADOW MOUNTAIN -- NAMES OF COMPANIES IN POLAND -- COMPANY NAMES AS IMITATIONSOF PERSONAL NAMES -- THE INFLUENCE OF THE IDEAOF PRESTIGE OF A FOREIGN COUNTRYAS REGARDS NAMING COMMERCIAL ENTITIESAND URBAN MICROTOPONYMS -- COMMERCIAL NAMESIN FINNISH PUBLIC SPACE -- BAXTER, GYPROC AND PASSE-VITE:DEONYMS FROM COMMERCIAL NAMESIN BELGIAN FRENCH -- SECTION TWO -- NAMES OF ROMANIAN PLACES OF WORSHIP -- IDENTITY/ALTERITY IN NAMES OF ROMANIANASSOCIATIONS IN AMERICA AND ASIA -- SECTION THREE -- THE ARTICLES AND NOTESIN NAMES -- PART IV -- SECTION ONE -- INNOVATION AND CREATIVITYIN THE COINAGE OF NEW NAMESFOR SOUTH AFRICAN WINE -- TU Y YO, PRENDI E VAI, SAVEURS D'ICI -- COCA-COLA, CHEK COLA, OR RALLY COLA? -- FROM ACENTINO TO VILLA GUSTO -- NAMES IN ROMANIAN GASTRONOMY -- THE PIZZA AND THE PITTA -- ANTONOMASIA, LEXICAL USAGEAND PERMANENCE OF BRAND NAMES -- NAMES OF CHINESE HAWKER STALLSAND FOODS IN SINGAPORE -- DISH NAMES CONSTRUCTEDON NON-STANDARD LEXEMESAND OBSCURE PROPER NOUNS -- ITALIAN COMMERCIAL NAMES -- SECTION TWO -- COVER NAMES OF SECURITATECOLLABORATORS -- ASPECTS OF NAMING AND SOCIOLINGUISTICBEHAVIOUR IN CODE NAMES -- SECTION THREE -- THE CARNIVALISTIC ASPECT OF CHARACTERNAMES IN LITERATURE -- ESOTERIC MEANINGS OF TOPONYMYIN MIRCEA ELIADE'S PROSE -- TRANSLATION OF LITERARY PROPER NAMES -- SECTION FOUR -- NICKNAMES OF FOOTBALLCHAMPIONS IN ITALY.

CONTEXTUAL VARIATION OF SURNAMESAND FIRST NAMES OF POLITICAL FIGURESIN ROMANIAN PUBLIC SPACE -- POLISH ARTISTIC PSEUDONYMS -- SECTION FIVE -- ITALIAN STUDENTS' E-MAIL NICKNAMES -- USER NAMES AS UNCONVENTIONALANTHROPONYMS -- SECTION SIX -- CAT-BREED NAMESIN CONTEMPORARY ROMANIAN -- PART V -- GRAPHEMIC PUNS AND SOFTWAREMAKING THEM UP -- ONOMASTIC MALTREATMENTAS A SYMPTOM OF DISCRIMINATION -- NAMING YOUR CAR -- CHARON'S SEMANTICS.NAMING WEATHER SYSTEMS -- NAMES AS COMMERCIAL VALUES -- INDEX AUCTORUM ET OPERUM -- INDEX NOMINUM ET RERUM.