Zebras & Cheetahs -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1 The Concrete Jungle -- This Book's Purpose -- A Few Concrete (Jungle) Truths -- The Song That Spawned This Book -- The Concrete Jungle -- The Relationship between the Jungle and the Tribe: Having, Knowing, Understanding -- Individual and Collective Power -- Setting the Pace -- Become an Active Participant in Your Own Rescue-And Theirs! -- A Word of Caution -- Chapter 2 The Landscape of the Concrete Jungle -- The River of Change -- Sink or Swim -- The Current of the Urgent -- Wild Kingdom: Creatures of the Concrete Jungle -- And Then . . . There's the 10,000-Pound Gorilla -- Chants, Dances, and Brands -- Part Zebras. Part Cheetahs. All Leader. -- Meet the Zebras -- Meet the Cheetahs -- Meet the Zebras and Cheetahs Leader -- Size Doesn't Matter -- Look Different -- Choose Well -- Chapter 3 You and Your Tribe -- Struggle in the Jungle -- Summoning Courage to Lead -- Courage Means Going First -- Running as a Way of Being -- Running with Purpose -- Run Faster than the Media -- The Con of the Concrete Jungle: The Greatest of Traps -- Value and Values: How to Live the Tribal Story -- Values -- Value -- People: The Life Force of the Jungle -- Voice of the Leader -- Voice of the Tribe -- It Takes a Leader to Make a Tribe -- Struggle: The Key to Transferring Energy -- Create a Scoreboard -- Looking for Teachable Moments -- Involvement: The Key to Teachable Moments -- See the Forest -- See the Trees -- Remove the "S" from "Values" to Create Value -- From Values to Dominant Aspiration -- A Coach-What? -- Chapter 4 The 21st Century Compass: Creating a Dominant Focus -- The Compass and Its Magnetic Pull -- The Dominant Focus: An Organization's Compass -- Labeling the Compass: Creating a Unique Perspective -- The Pits of Performance, Production, and Profits.

Ready for Action: The Unique Mindset -- A Line in the Sand -- Communicating the Content of The Shift -- Connecting Mindset to Action -- There Is an "I" in "Incentivize" -- Believe, Belong, Become -- Chapter 5 The Zebras and Cheetahs Model: Making Growth Simple, Engaging, and Fun -- Shine Bright like the Sun -- 1. Equip with Focus and Emotion -- 2.Empower with Excellence -- 3. Create the Scoreboard -- Past Performances -- Market Variables -- Future Capacity -- High-Value Activities (HVAs) -- Metrics -- 4. Coach 'em Up, or Coach 'em Out -- Coaching and Credibility -- "Yer Outta Here!" -- 5. Throw in Thunderbolts -- The Power of Human Capital -- Chapter 6 Battle-Testing Your Tribe -- Has the Leader Been Battle-Tested First? -- 1. Have You Successfully Wrestled with and Conquered a Problem? -- 2. Can You Use Your Story to Create a Model of Behavior That Will Entice Others to Engage in the Present Struggle with You? -- Has the Tribe Been Battle-Tested, Too? -- The Makeup of Your Tribe -- Ways to Battle-Test Your Tribe -- 1. Keep It "R.E.A.L." -- 2. Teach Discipline -- 3. Create Opportunities for Mini-Victories -- How Do We Know? We've Been There, Too! -- Battle-Testing Means Finding the Right Information -- Battle-Testing Means Creating a Battle Cry -- Battle-Testing Means Making a Gut-Level Decision to Go! -- Battle-Testing Means Delivering On the Promise -- Battle-Testing Means Leaving a Legacy -- Legacy-What Every Z&C Leader Desires -- Legacy Selling System -- About the Authors.