Marketing: a contemporary analysis
Title:
Marketing: a contemporary analysis
Author:
Buzzell, Robert Dow, 1933-
ISBN:
9780070094772
Edition:
2nd ed.
Publication Information:
New York: McGraw-Hill, c1972.
Physical Description:
xiii, 776p.
General Note:
1964 ed. Published under title: Marketing, an introductory analysis. Includes bibliographical references and index.
Added Author: