Crisis management in the age of social media
Title:
Crisis management in the age of social media
Author:
Capozzi, Louis.
ISBN:
9781606495810
Personal Author:
Edition:
1st ed.
Publication Information:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Physical Description:
1 electronic text (142 p.) : ill., digital file.
Series:
Public relations collection,
2013 digital library.
Public relations collection.
General Note:
Part of: 2013 digital library.
Contents:
1. The age of the instant crisis -- 2. Susan G. Komen's "Race for the headlines" -- 3. #DearNetflix: I am cancelling my subscription! Signed social media -- 4. To tweet or not to tweet? -- 5. Bank of America stands down -- 6. The friendly skies turn ugly -- 7. Racing from the storm -- 8. A less than "progressive" approach -- 9. "Refrigerator gate" in China -- 10. Herding cats, the challenge of controlling employees -- 11. Crisis planning in the conversation age -- Notes -- References -- Index.
Abstract:
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
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