Nike
Title:
Nike
Author:
Carbasho, Tracy.
ISBN:
9781598843439
Personal Author:
Publication Information:
Santa Barbara, Calif. : Greenwood, c2010.
Physical Description:
1 online resource (xiv, 132 p. : ill. ).
Series:
Corporations that changed the world
Corporations that changed the world.
Contents:
Inspiring excellence -- The vision behind the victory -- Just do it -- Become legendary -- Setting precedents in college sports -- When Nike athletes stumble -- High-tech is high stakes -- Serving as a role model -- The rich get richer -- Sharing the wealth -- There is no finish line.
Abstract:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
Corporate Subject:
Subject Term:
Genre:
Added Corporate Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=408655