Cover -- Contents -- List of Figures -- About the Author -- Foreword -- Preface -- 1 Introduction: What This Book is About and Who it is For -- What 'Can't Be Done' -- Trusting the Sense-makers -- On Not Being Academically Safe -- How to Read This Book -- Tweeting the Work -- What is This Book About and Who is it For? -- Success is an Iceberg -- Organisational Journey and Personal Journey: The Same Fuel? -- The Organisations -- For the Reader -- 2 The Purpose, the Organisations, the Journey, the Start -- The Hypothesis -- The Journey: Building the Transport System -- The Organisations: Generating Interest -- The Organisations -- Other Organisations -- What Next? -- The Journey Begins Here -- 3 Context: Collapsonomics, Change Gridlock, More of the Same? Or Just a Bonfire of the Certainties? -- Introduction -- Managing, Coping or Thriving? -- Business and Change: Old Practices, Old Business? -- Learning and Change: Web 2.0, Old Learning? -- Experience and Change: Old Habits and the Need for New'Managing'? -- Changing What? Practice and Theory -- The Bonfire of the Certainties? -- Turmoil not Change? -- More of the Same -- Some Givens Going -- Some Effects -- What's Not Changed… Though Contradictorily, Public Perceptions May Have -- So… -- Note -- What Next? -- 4 Research Method or Inquiry Approach: A Value-creating Method and the Research Sequence -- Research Method: What It Is and What It Is Not -- What Research Method Does This Work Need? -- Background Issues -- Traditional Research: What to Avoid -- Method: Master or Servant? -- 'Research': Who Should Do It? -- Theories, Health and Longevity -- The Approach -- What Is 'Value Creating'? -- The Principles of the Value-creating Method -- The Research Sequence -- What Next? -- 5 The Old Approach -- The Current Mould: Four Case Studies -- Case Study 1: Coasting College.

Case Study 2: Primary Care Trust (PCT/NHS) -- Case Study 3: Digital Inc. -- Case Study 4: The South Organisation -- Some Implications of Current Management, Learning and Business Approaches -- Moving from Old to New: Some Initial Implications for a New Approach -- What Next? -- 6 The New Approach -- The Three Models: Facing the Future -- The Management Model -- The Learning Model -- The Business Model -- Customer Need and Value - and Facing up to Facebook -- The New Models - Interdependence and Learning as a Midwife -- Building the New Models -- The Management Model -- The Learning Model -- The Business Model -- The Research Sequence -- 7 Applying the New Models -- The Organisations -- The Journey of the Models: Building on Current Strengths -- All Together Now: A(nother) Note on Theory -- Organisation: Believe -- Organisation: Health House -- Organisation: Philosophy Football.com -- Organisation: Social Stock Exchange -- How These Issues Relate to the Claims of the Work and the Models -- Some Emerging Issues About the Models -- Next Stage of Development -- Organisation: Cognac -- The Relationship of Cognac's 'Success' to the Approach and Models -- Next Stage of Development -- 8 What Occurred and What We Learned -- How Were Current Models Selected? -- What Were the Current Models? -- How Adequate Were They to Meet (1) Previous Challenges and(2) Emergent Challenges in a More Uncertain Environment? -- How Useful Are the New Models? -- What Were the 'Outcomes'? -- The Next Stage of Development -- More 'Value': Some Ideas for Other Organisations in Using This Approach -- 9 Conclusions and Benefits -- Structuring the Conclusions -- Conclusions -- Benefits -- 10 Free Transfer: Shaping, Pruning, Seeding -- Ending With a Start - Value-creating: A Little Yes - Because You Can -- How This is Structured -- Shaping, Pruning, Seeding.

11 The Journey: Gaining an Imaginative Edge and Outtakes -- Imaginative Edge for Competitive Edge -- This Section Contains -- The Journey Over One Year: An Experiment in Learning -- Visiting the Organisations: Location and 'Fit' -- A Musing on Method (the Inquiry Approach) -- Outtakes (Asides from the Journey) -- 12 Techniques -- The Straight Stuff -- The Crooked Stuff -- Appendices -- Bibliography -- Index.