Cause for Change: The Why and How of Nonprofit Millennial Engagement -- Copyright -- Contents -- List of Figures -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Six -- Chapter Seven -- Chapter Eight -- Foreword: The Next "Greatest Generation" -- Preface -- Why Should You Read This Book? -- How Cause for Change Is Structured -- Acknowledgments -- About the Authors -- One: The Importance of the Next Generation and Why They Matter to You -- Who Is This Millennial You Are Talking About? -- Generational Generalities-Bring 'em On! -- Digitally Connected -- Creative -- Solution-Centered -- Self-Organized -- Open and Transparent -- Self-Organizing Came Long Before the Internet -- Why Organizations Need to Adapt Now -- Is There A Tradeoff? -- Are You Ready? -- The Millennial Engagement Platform -- The Silver Bullet -- Two: Developing Your Millennial Engagement Strategy -- Defining Individual Millennial Levels of Engagement: A Virtuous Cycle -- Engagement Level 1: Millennial Inquisitor -- Engagement Level 2: Millennial Content Consumer -- Engagement Level 3: Millennial Activist -- Engagement Level 4: Millennial Peer Agents and Influencers -- Defining Peer-and Group-Based Millennial Engagement -- Group Engagement 1: Self-Organized Group Engagement -- Group Engagement 2: Event-Based Engagement -- Group Engagement 3: Young Professional Group Engagement -- The Millennial Engagement Platform -- Implementing the Millennial Engagement Platform -- Creating a Millennial Engagement Strategy for the Platform -- The Millennial Engagement Platform: A Summary -- Three: Generation Connected -- Don't Dismiss the Slacktivist -- Social Marketing Campaigns: Beyond the Colored Wristband -- Going Viral -- From One, many -- The Pink Ribbon Revolt -- The Digital Experience Millennials Want and Expect -- Keeping It Human.

The Search Is On -- Market Segmentation -- The Feedback Loop -- The Future Is Mobile -- Multichannel Approach -- Where Small Nonprofits Have A Big Advantage -- Generation Connected: The Millennial Engagement Platform -- Four: A Call to Action -- A New Breed of Activists and Doers -- How Do Millennials Find Opportunities to Serve? -- Provide Experiences Based on Skills -- The Three R's: Recruitment, Retention, Recognition -- Recruitment -- Retention -- Recognition -- Building a New Continuum of Engagement -- Convenience -- Crowdsourced -- Network-Managed -- Going Deep: Board Engagement -- Retaining Millennial Volunteers -- The Importance of Workplace Volunteering -- What Does It All Mean? -- Five: Peer Influence -- Old School versus New School Peer Influence -- Who Are These Influencers, and Why Should I Listen? -- Meet Today's Nonprofit Influencer -- Send In the Free Agents -- When Peer Influence Doesn't Work -- Give Permission to Peer Influence -- Peer Influence in Action: Two Case Studies -- So Who's Doing the Talking-And Why Does It Matter? -- How to Leverage the Interest Graph -- Expand User-Generated Content On Your Site -- Six: The Millennial Donor -- Impulsive Giving Habits -- Mobile Is No Longer Optional-It's Essential -- Can We Blame Them for Liking Events? -- Peer Fundraising Occurs All the Time -- How Do Millennials Give? -- The Givers' Gap: All-In or All-Out -- Connected with a Purpose: Give Me Substance -- Two-Faced: Find Me on Facebook, Meet Me Face-to-Face -- Big Givers of Small Gifts (in Various Ways) -- A Matter of Trust: Givers Who Follow Their Hearts -- Party with a Purpose: Donors Seeking Fun Connections -- Make It Easy: Enable Impulse-Inspired Giving -- Give Them a Reason-Show Them the Impact -- Friendly Persuasion: Put Peer Pressure to Work -- Final Thoughts -- Seven: Millennials in the Workplace.

Millennials and the Nonprofit Workplace -- A New Ladder of Success -- Why Today's Work Environment Is So Different -- The Work Product versus Process -- A New Form of Benefits -- Access to Technology -- Flexibility and Balance -- Organizational Culture -- Environmental Culture -- "No Collar" Workers -- Ten Qualities of Successful Millennial-Friendly Nonprofit Work Environments -- 1. Make Transparency a Given -- 2. Level the Playing Field -- 3. Give Feedback -- 4. Change to Drive Greater Impact -- 5. Enable a Networked Workforce -- 6. Support Risk Taking -- 7. Understand Mission-Life Balance -- 8. Recognize That the Mission Exists Outside These Walls -- 9. Partner to Build Strength -- 10. Build an Army -- Mentoring Millennials -- Cross-Generational -- Professional Development -- Board to Staff Mentor -- Putting It All Together -- Millennials in the Workplace: The Millennial Engagement Platform -- Eight: Millennials as Nonprofit Leaders -- So, Describe the Next Gen Leader -- Proactive -- Focused -- Dynamic -- Resilient -- Self-Aware -- Ambitious -- Relationship Master -- Visionary -- Risk Taker -- Transparent -- Going Against the Norm -- Fail Forward -- Working with the Board -- Visionary Partnership -- Outreach Versus Operations -- Specific Expectations -- Encouraging Each Other -- Working with Stakeholders and Funders -- Building New Partnerships -- Capitalize on More Human Capital -- Strengthen Their Fundamental Role in the Community -- Seek Opportunities to Drive Change Together -- High Expectations -- Millennials as Nonprofit Leaders: The Millennial Engagement Platform -- Conclusion -- Moving at the Speed of Change -- Notes -- Chapter One -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Six -- Chapter Seven -- Chapter Eight -- Index.