Cover image for Reshaping Retail : Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World.
Reshaping Retail : Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World.
Title:
Reshaping Retail : Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World.
Author:
Niemeier, Stefan.
ISBN:
9781118698884
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (136 pages)
Contents:
Cover -- Title page -- Copyright page -- Contents -- Foreword -- Introduction -- Chapter 1: A Brief History of Retailing -- The mercantile era -- The modern era -- The digital era -- Chapter 2: Technology: The Crucial Retail Enabler -- How retailers add value -- Preselection -- Demand aggregation -- Sales advice -- Physical movement of stock -- Connecting the chain -- Telecommunications -- Electronic point-of-sale systems -- Electronic data interchange -- Knowing what you know -- Data storage and retrieval -- Digital analysis -- A succession of evolutions -- Chapter 3: Game-Changing Technologies -- Revolution -- Computing -- Networking -- Storage -- The next era of technology change -- Mobility -- Measurability -- Agility -- What it means for consumers -- Chapter 4: Consumer Empowerment -- The consumer decision journey -- Customer empowerment tools -- Mobile purchase and payment -- Connections to social media -- Retailers' response to consumers' changing behavior -- Transparency -- Convenience -- Social media -- Chapter 5: Toward A New Retailing Paradigm -- The changing role of the physical store -- Instant gratification -- Experience products and brands -- Convenience -- Entertainment and social interaction -- Find a solution -- Buy it more cheaply -- New contenders -- Manufacturers -- Logistics providers -- Magazines -- Consumers -- The power of information productivity -- Progressive retailers show the way ahead -- Chapter 6: The Future of Retail -- Stand-alone archetypes -- Lowest cost -- Convenience-location -- Convenience-preselection -- Platform operator -- Building on the stand-alone models -- Experience -- Exclusivity -- Ecosystem -- Chapter 7: A Call to Action -- Leapfrogging -- The way forward -- Shift the mental model -- Set a new aspiration for the business -- Adapt the organization -- Making it happen -- The transformation challenge.

Transformation principles -- Acknowledgments -- About the Authors -- Index.
Abstract:
"A fascinating book about the new realities of retail. The connected consumer is in control and businesses that put them first with a seamless experience of their brand across channels,countries and screens will continue to win."-Peter Fitzgerald, Director of Retail, Technology and Media, Google "Digital technologies and empowered consumers are truly reshaping retail. This book is an insightful and practical guide to the revolutionary forces at work in the industry today. It will help retailers all around the world navigate past the challenges and capture the opportunities awaiting as retail becomes a digital business."-Andrew McAfee, MIT Sloan School of Management "This book is a highly interesting read for every retail executive who wants to understand the implications of the new consumer-driven world."-Christoph Lütke Schelhowe, Zalando "Reshaping Retail is not only a thorough and timely research project, but also a fascinating vehicle for presenting scenarios and insights regarding the evolution of retail in the coming years. Moreover it helps to clearly understand how technology and innovation will change competition paradigms, consumers' behaviour and the rules of the game. These trends will be a big challenge for retailers that, thanks also to the authors' contribution, can be faced with new and convincing interpretation tools."-Massimo Bongiovanni, President, Coop Centrale Adriatica.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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