Ektron Developer's Guide -- CONTENTS -- INTRODUCTION -- PART I: GETTING STARTED -- CHAPTER 1: INTRODUCING EKTRON -- Ektron: The Company -- Ektron's Community, Support, and Services -- Ektron's Online Community -- Ektron Technical Support -- Ektron's Best Practices and Professional Services -- Ektron Training -- Ektron, the Framework -- All-in-One versus Best-of-Breed -- Developing with the Ektron Framework -- System Requirements -- Who Uses Ektron? -- Take Home Points -- CHAPTER 2: THE EKTRON WEB PROJECT METHODOLOGY -- Iterative/Waterfall versus Agile Approaches -- The Business Case: Where It All Starts -- Understanding the Implementation Process -- The Discovery Phase -- Kicking Off the Project -- Developing a Project Plan -- The Implementation Phase -- Starting Development -- Content Migration -- The Quality Assurance Phase -- System Testing -- User Acceptance Testing -- Take Home Points -- CHAPTER 3: THE IMPLEMENTATION GUIDE -- The Ektron Approach -- Implementation Guide -- The OnTrek Implementation Guide -- The Homepage -- Product Page -- User Dashboard Page -- Take Home Points: Best Practices for Creating an Implementation Guide -- CHAPTER 4: CONFIGURING YOUR DEVELOPMENT ENVIRONMENT -- What You Need to Configure Your Machine -- Installing the Framework -- Development Scenarios -- Source Control -- Data Synchronization -- Further Tips -- Take Home Points -- PART II: BUILDING THE TECHPOINT SITE -- CHAPTER 5: UNDERSTANDING CONTENT MANAGEMENT FUNDAMENTALS -- Login and Workarea -- Logging In and Creating a User -- Exploring the Workarea -- Content Entry and Display -- Content Storage and Status -- Adding and Managing Content -- Using the Content Block Server Control -- Folders and the Library -- Implementation: Adding a Folder and Managing Library Items -- Under the Hood: Folders and Libraries -- Folders and Library in Brief.

Permissions, Approvals, and Roles -- Understanding Permissions -- Understanding Approval Chain Workflows -- Understanding Roles -- Managing Permissions and Workflow -- Under the Hood -- Take Home Points -- CHAPTER 6: CONFIGURING COMMONLY USED COMPONENTS -- Understanding the Technology -- Smart Forms -- The Difference between Smart Forms and HTML Forms -- Understanding Smart Form Design -- Creating Smart Form Designs -- Retrieving, Manipulating, and Rendering Structured Data -- Implementation -- Under the Hood -- Taxonomy -- Implementation -- Under the Hood -- Aliasing -- Taxonomy Based Aliasing -- Folder Based Aliasing -- RegEx Based Aliasing -- Community Aliasing -- Manual Aliasing -- Implementation -- Under the Hood -- Multilingual Sites -- Designing an Ektron Multilingual Website -- Managing the Displayed Content Language -- Implementation -- Under the Hood -- Take Home Points -- CHAPTER 7: THE HOMEPAGE -- Use Case -- Technology -- Using Rotating Graphics -- Adding Navigation -- Rich Interaction Using jQuery, Smart Forms, and Handlers -- Types of Interaction -- Homepage Image Rotator Using Serialization -- Homepage Image Rotator Using XSLT -- Web Service Creation and Consumption -- Using Menus for Navigation -- Ektron Menu Basics -- Implementing the Global Navigation Menu -- Under the Hood -- Using Search for Navigation -- Defining Your SiteSearch Strategy -- Adding Search to the Global Navigation -- Under the Hood -- Sitemap and Breadcrumbs -- Creating Breadcrumbs for the Products Folder -- Implementing the BreadCrumb Server Control -- Creating a Sitemap Page -- Registration -- Allowing a User to Register on the Site -- Allowing Users to Modify Their Properties -- Implementing a Password Reset Feature -- Implementing Facebook Registration -- Take Home Points -- CHAPTER 8: REACHING PROSPECTS -- Use Case -- Technology -- ListSummary.

Implementing a Basic ListSummary -- Changing the HTML Markup Using XSLT -- Changing the Markup Using EKML -- Calendars -- Creating a System Calendar, User Calendar, and Group Calendar -- Displaying Events Using a WebCalendar Server Control -- Displaying Events Using a ListSummary Server Control -- Displaying Events Using a Content Block Server Control -- Display a List of Upcoming Events -- Outputting iCal Feeds -- Video/Customer Testimonials -- Adding an Object to the DMS -- Modifying Settings on Managed Objects -- Displaying the Managed Object -- Alternatives to Using the Ektron Framework -- Take Home Points -- CHAPTER 9: GENERATING LEADS THROUGH CAMPAIGN OPTIMIZATION -- Use Case -- Understanding the Technology -- Implementation Using Collections -- Creating a Collection -- Adding to the Collection -- Putting the Collection on the Landing Page -- Customizing the Presentation of the Collection Widget -- Under the Hood: Collection Data Model -- PageBuilder -- Creating the Wireframe -- Associating the Wireframe to a Folder -- Creating a Layout Based on the Wireframe -- Under the Hood -- Widgets -- Creating the Widget -- Under the Hood: Widgets -- HTML Forms -- Creating a Form -- Implementation: The "Request a Demo" Form -- Under the Hood: HTML Form Data Model -- Multivariate Testing -- Under the Hood: Multivariate -- Multivariate Brief -- Web Analytics -- Traffic Analytics versus Business Analytics -- Analytics Reports -- Setting Up Site Wide Traffic Analytics -- Measuring Effectiveness of the Campaign Using Traffic Analytics -- Under the Hood: Analytics -- Take Home Points -- Additional Practice Steps -- CHAPTER 10: SUPPORTING CUSTOMERS -- Understanding the Technology -- Forums -- Blogs -- Wiki -- Use Case -- Building Forums -- Creating Forums in the Workarea -- Blogs -- Create a Blog in the Workarea -- Create a Template with a Blog Server Control.

Wikis -- Creating a Wiki in the Workarea -- Using the Wiki Feature in the Site -- Creating a New PageBuilder Page -- Using the Wiki and Creating Links -- Editing Existing Content -- The SocialBar Server Control -- Implementing the SocialBar Widget -- Content Flagging and Content Review -- Setting Up Flagging Definitions -- Implementing the ContentFlagging and ContentReview Server Controls -- Running Flagging and Review Reports, and Moderating Reviews -- Take Home Points -- CHAPTER 11: IMPLEMENTING THE ONTREK SOCIAL NETWORK -- The Importance of Social Networking -- Technology -- Users, Friends, and Profiles -- Understanding the Friending Process -- Understanding User Profile Functionality -- Configuring Community Member Templates -- OnTrek's User Profile User Control -- Under the Hood -- Community Groups -- How Users Discover Community Groups -- Creating a Community Group -- Configuring Community Group Templates -- OnTrek's Group Profile User Control -- Under the Hood -- Dashboards -- What's on the Dashboard? -- Using the Dashbard Components and Widget Spaces -- Activity Streams -- Using Activity Streams to Your Advantage -- Under the Hood -- Micro-Messaging -- Micro-Messaging Strategies -- Adding Micro-Messaging to the User Profile -- Under the Hood -- Take Home Points -- CHAPTER 12: CREATING THE CATALOG OF PRODUCTS FOR THE ECOMMERCE STOREFRONT -- Use Case -- Understanding the Technology -- Configuring eCommerce -- Managing Major Configuration Options -- Configuring the Settings for Shipping and Taxes -- Creating a Catalog and Product -- Creating Product Types -- Creating a Catalog -- Creating a Product -- Coupons -- Product Reports and Order Management -- Reports -- Order Management -- Take Home Points -- CHAPTER 13: CONSTRUCTING THE ONLINE STOREFRONT WITH ECOMMERCE -- Use Case -- eCommerce Server Controls and Implementation.

Browsing Experience Controls -- Purchase and Maintenance Controls -- OnTrek eCommerce Implementation -- Custom Order Workflow -- Windows Workflow Foundation Basics -- Creating a Custom Activity -- Building a Workflow -- Using a Custom Workflow in an Ektron Site -- Building a Payment Gateway Provider -- Brief Overview of Payment Gateways -- Creating a Gateway Provider -- Installing the Gateway Provider into the OnTrek Website -- Take Home Points -- PART III: DEPLOYING THE TECHPOINT SITE -- CHAPTER 14: DEPLOYING YOUR WEBSITE -- Pre-Conditions for a Successful Deployment -- Creating the Discovery Collateral -- Completion of the Development Process -- Creating the Staging Environment -- Content Is in a Staged Environment -- Completion of System Testing -- Understanding the Different Deployment Scenarios -- Understanding the Basic Terminology -- Determining the Content Flow -- Moving Content with or without eSync -- Moving Content with eSync -- Moving Content without eSync -- The Deployment -- Installing Your Website on Another Server -- Securing the Server -- Take Home Points -- CHAPTER 15: MAINTAINING YOUR WEBSITE -- Creating an Effective Maintenance Plan -- Capturing Data -- Analyzing Data -- Acting upon Data -- Maintaining Content Freshness -- Running Content Reports -- Performing "Spot Checks" -- Maintaining Availability -- Maintaining Performance -- Maintaining Usability -- Maintaining (and Building) Reach -- Maintaining Calm During Disaster Recovery -- Take Home Points -- CHAPTER 16: NEXT STEPS -- Reviewing What You Learned -- Connecting with Ektron and the Online Community -- A Quick Review of Ektron's Technical Support -- Don't Forget Your Account Manager -- Utilizing Ektron's Professional Services and Training Packages -- Leveraging Online Developer Resources -- The Framework API -- CMS Extensions.

Integrating Ektron with a Content Delivery Network.