Marketing of Industrial Goods.
Title:
Marketing of Industrial Goods.
Author:
Cherunilam, Francis.
Personal Author:
Physical Description:
1 online resource (217 pages)
Contents:
COVER -- CONTENTS -- An Overview of Industrial Marketing -- The Demand for Industrial Products -- The Industrial Customer -- The Purchase System -- Marketing Intelligence -- Marketing Strategy -- Performance Standards and Instruments of Control.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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