International Trade and Export Management.
Title:
International Trade and Export Management.
Author:
Cherunilam, Francis.
ISBN:
9789350432389
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (535 pages)
Contents:
COVER -- CONTENTS -- PART I : INTERNATIONAL TRADE : Theories, Concepts, Trends and Organisations -- AN OVERVIEW OF INTERNATIONALTRADE -- THEORIES OF INTERNATIONAL TRADE -- GAINS FROM TRADE AND TERMS OF TRADE -- TRADE POLICY(FREE TRADE VERSUS PROTECTION) -- REGIONAL ECONOMIC INTEGRATION(TRADE BLOCS) AND COOPERATION -- INTERNATIONAL COMMODITY AGREEMENTS, CARTELS AND STATE TRADING -- BALANCE OF PAYMENTS -- INTERNATIONAL MONETARY SYSTEM -- FOREIGN EXCHANGE MARKET -- EUROCURRENCY MARKET -- INTERNATIONAL FINANCIAL AND DEVELOPMENT INSTITUTIONS -- WORLD TRADE ORGANIZATION (WTO) -- INTERNATIONAL INVESTMENTS -- MULTINATIONAL CORPORATIONS (MNCs) -- GLOBALISATION -- PART II : INTERNATIONAL MARKETING MANAGEMENT -- INTERNATIONAL MARKETING - AN INTRODUCTION -- INTERNATIONAL MARKETING ENVIRONMENT AND MARKETING STRATEGY -- INTERNATIONAL MARKETING INTELLIGENCE -- MARKET SELECTION AND PROFILING -- FOREIGN MARKET ENTRY STRATEGIES -- INTERNATIONAL MARKETING CHANNELS -- PRODUCT STRATEGIES -- PROMOTION STRATEGY -- PRICING STRATEGY -- ORGANISATION FOR EXPORT MARKETING -- BUSINESS FROM WORLD BANK AIDED PROJECTS -- PART III : FOREIGN TRADE OF INDIA Policy, Regulation and Promotion -- FOREIGN TRADE POLICY AND REGULATION -- TRADE AND BOP OF INDIA -- EXPORT PROCEDURES AND DOCUMENTS -- PART IV : CASES -- APPENDIX.
Abstract:
This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India`s foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases. First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times. This edition, however, is characterised by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an authoritative text on the subject. This book is meant mostly for the undergraduate students of Management, Commerce, Economics, Law etc. Yet, the general reader and post-graduate students will welcome it as an authentic primer on a complex subject.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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