Cover image for Interactive digital television technologies and applications
Interactive digital television technologies and applications
Title:
Interactive digital television technologies and applications
Author:
Lekakos, George, 1968-
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
Physical Description:
electronic texts (xxi, 355 p. : ill.) : digital files.
Contents:
I. Dynamic TV / Andrea Belli, Marina Geymonat, Monica Perrero, Rossana Simeoni, Monica Badella -- II. Interactive television as a vehicle for language learning / Lyn Pemberton, Sanaz Fallahkhair -- III. A hybrid strategy to personalize the digital television by semantic inference / Yolanda Blanco-Fernández, Jose Pazos-Arias, Alberto Gil-Solla, Manuel Ramos-Cabrer, Martín López-Nores -- IV. An approach for delivering personalized advertisements in interactive TV customized to both users and advertisers / Georgia Kastidou, Robin Cohen -- V. Analysis and development of an MHP application for live event broadcasting and video conferencing / Kristof Demeyere, Tom Deryckere, Mickiel Ide, Luc Martens -- VI. Present and future of software graphics architectures for interactive digital television / Pablo Cesar, Ke Baker, Dick Bulterman, Luiz Soares, Samuel Cruz-Lara, Annelies Kaptein -- VII. Ambient media and home entertainment / Artur Lugmayr, Alexandra Pohl, Max Müehhäueser, Jan Kallenbach, Konstantinos Chorianopoulos -- VIII. The use of 'stalking horse' evaluation prototypes for probing DTV accessibility requirements / Mark Springett, Richard Griffiths -- IX. An activity-oriented approach to designing a user interface for digital television / Shang Hsu, Ming-Hu Weng -- X. Long-term interaction / Christoph Haffner, Thorsten Völkel -- XI. Proven interaction design solutions for accessing and viewing interactive TV content items / Tibor Kunert, Heidi Krömker --

XII. Guidelines for designing easy-to-use interactive television services / Ari Ahonen, Laura Turkki, Marjukka Saarijärvi, Maria Lahti, Tytti Virtanen -- XIII. Text editing in digital terrestrial television / Arianna Iatrino, Sonia Modeo -- XIV. Getting the big picture on small screens / Hendrik Knoche, M. Sasse -- XV. Time and timing in cross-media production / Roel Puijk -- XVI. From 'flow' to 'database' / Ravio Suni -- XVII. Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool / Verolien Cauberghe, Patrick De Pelsmacker -- XVIII. Business models with the development of digital ITV services / Margherita Pagani.
Abstract:
This book presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
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