Contents -- Introduction -- 1. How Did We Get in This Mess? -- 2. Do We Really Have to Compete? -- 3. How Do I Come Up with All These Stories? -- 4. How Can I Peek? -- 5. Won't It Hurt My Eyes or My Heart? -- 6. What Do I Look for When I Look? -- 7. What Did You Mean About Lay Leaders Having Access to Giving Records? -- 8. Do We Tell When Things Are Bad? -- 9. What Do Those Letters Look Like? -- 10. How Do I Ask for Capital When I Am Not in a Capital Campaign? -- 11. Is There an Annual Campaign Program You Like? -- 12. Can You Tell Me How to Ask for a Planned Gift? -- 13. What Do You Do in a Bad Economy? -- 14. Will You Talk to My Spouse? -- 15. Aren't Sex and Money Taboo in Public? -- 16. How Do I Get the Right Leaders in the Right Places? -- 17. Can You Just Make It Simple for Me?.