Mass Communications and Media Studies : Masscommedia.
Title:
Mass Communications and Media Studies : Masscommedia.
Author:
Chunawalla, S. A.
ISBN:
9789350440377
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (553 pages)
Contents:
COVER -- CONTENTS -- Basic Concepts of Mass Communications -- Media Overview -- Media Selection, Planning, Scheduling & Strategy -- Print Media -- Electronic Media - TV -- Electronic Media - Radio -- Media of the New Millennium - Internet -- Outdoor and Transit Media -- Cellular Telephones -- Cinema and Films -- Non-traditional Media -- Print Production -- TV Commercial/Film Production -- Fundamentals of Computer Graphics -- Production of Animation Films -- Marketing Research -- Public Relations -- Media Personalities.
Abstract:
Several thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment.Many career opportunities have been thrown open by a booming media business. Mass communication have scaled the Himalayan height.It is the time to capture the excitement,the novelty and vibrancy of this field between the covers of a book .This book treats mass communication and media in a kaleidoscopic manner,that is to say to cover all the patterns and designs of media and its uses.It spins around the pivotal place the media occupies in the beginning of the new millennium. Communication has become PanIndian and globalas it is soaked in universal values.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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