Contents -- Preface -- List of Contributors -- Governance -- Boardroom myths -- Road map to peace -- Return on directors -- The new risk imperative -- After Sarbanes-Oxley -- Meritocracy -- CEO leadership -- Leadership -- The leadership journey -- Putting your leaders where it counts -- Not taught in business schools -- CEOs hit the road -- The making of a manager -- The enlighting leader -- Communication Strategies -- Closing the communication gap -- Authentic communication -- Communication with cojones -- Thresholds of attention -- Service with a smile -- Strategic planning -- Strategy gone bad -- Build better decisions -- Build a talent strategy -- Managing health care costs -- Strategic reframing -- Why good strategies fail -- Change management -- Changing the corporate mindset -- Surviving the great -- Getting everybody on the same page -- Ten steps for surviving a disaster -- Performance measurement -- Making breakthrough improvements -- Cognitive excellence -- Closing the performance gap -- Effective management -- The journey to steps to six sigma -- Marketing -- Creating "insatiable demand" -- Understanding brands value -- Seven ways to hold fast to your customers -- Data strategy -- Why "sales force effectiveness" isn't -- Marketing failed us again -- Creating the brand-driven business -- Corporate taxonomies -- Growth strategies -- Want to accelerate organic growth? -- People, power and profits -- Successfully launching your product -- Product development -- Technology -- IT imperatives beyond strategic alignment -- Should you be practicing -- Technology for marketing -- Information technology strategy -- Should the system do this.