Cover -- Table of contents -- Preface -- List of contributors -- Globalization -- Employee disengagement -- Managing for strategic success -- Mastering the dynamic nature -- Strategic opportunities -- Competitive strategy -- How to become an effective -- Strategic marketing's -- Managing virtual project -- Markets and marketing -- Beyond advertising -- CRM and Customer service -- Twelve steps to CRM -- The life, death and resuscitation -- Relationship marketing -- From strategy to e-strategy -- Ulcer-free product -- The role of marketing intelligence -- Strategic management -- The high-performance organization -- Strategic innovation -- Hoshin planning -- Managing risky business -- Winning through strategic -- From hindsight to forsight -- Making strategic planning work -- Enhancign strategic capital -- The ethics of business strategy -- Leadership -- Breakthrough performance -- Leadership decisions -- A major mistake -- Getting engaged -- Management by values -- A strategic framework -- Strategic roles for model leaders -- Why today's corporate cultures -- Human resource development -- Metric that matter -- Reframing the rules -- Four learning approaches -- High involvement management -- The role of executive coaching -- Toward zero management -- The configuration of long-term executive -- Technology and processing -- Adopting new technologies -- Web accessibiltiy -- Improving the performance -- Embedded ethics -- Supply chain effectiveness -- Strategic management -- Getting your infrastructure -- Realizing the business -- Corporate and customer communications -- Communication strategies -- Guidelines for managing -- Paradoxes of culture -- The importance of constituency -- High performance organizations -- Kazoo while you work -- Strong communication skillls.