Contents -- FOREWORD -- PREFACE -- ACKNOWLEDGMENTS -- A For Every Leader Strategy Is the Key to Success -- B Determining the 10 Essential Principles of Strategy -- 1 The Fundamental Principle -- 2 Seize the Initiative and Keep It -- 3 Economize to Mass Your Resources -- 4 Use Strategic Positioning -- 5 Do the Unexpected -- 6 Keep Things Simple -- 7 Prepare Multiple Simultaneous Alternatives -- 8 Take the Indirect Route to Your Objective -- 9 Practice Timing and Sequencing -- 10 Exploit Your Success -- 11 Strategy Must Be Tailored to Fit the Environment -- 12 Crisis Strategy-What to Do When Things Go Wrong -- 13 How to Apply the Principles of Strategy -- 14 The Principles Are Not Only Essential . . . -- NOTES -- INDEX.