Marketing with Social Media -- Contents -- About the author -- Acknowledgements -- Introduction -- Who should read this book? -- What will I learn? -- Opening story -- Chapter 1 What is social media? Policy, plan and profitability -- What is social media and is it a fad? -- Your details are not safe online. Or are they? -- How are you marketing at the moment? -- So what exactly is social media? -- What choices of social media sites do I have? -- So I'm networking at the same time? -- What if it goes wrong? -- How will social media grow my business? -- Engage your customers -- Listen to your customers -- Build your business network -- Find your cheerleaders -- Do it all over and over again -- Let's start networking and making connections -- Networking in your pyjamas -- Create a listening post -- Get an effective social media plan together -- How do I go about making my one-page plan? -- Create a SWOT analysis -- Who is my target market? -- Forming the social media team -- Get a media team in place -- Get a content plan -- Set up content themes -- Quick ideas for your content -- What makes people share? -- Rules of engagement -- Monitoring your social media profitability -- Other areas that contribute to the ROI -- What you don't see -- Chapter 2 Facebook basics and content ideas -- Using Facebook for marketing -- Personal page -- Community page -- Group page -- Business page -- Setting up your business page -- Making your page look good -- What sort of content should you put on your Facebook page? -- Do you need multiple pages? -- Back to your plan -- Should you allow your fans to post on your page? -- Spam filters -- Comments -- Scheduling content -- Facebook ads -- Sponsored stories -- Chapter 3 LinkedIn basics and networking using LinkedIn -- Your personal profile -- Your professional headline or title -- Your image -- The status update box.

Your website details -- Your public profile address -- Your summary -- Additional information and personal information -- Other sections -- Skills -- Rich media -- Recommendations -- How do you get more recommendations? -- Changing your page layout -- Adding your connections -- Networking with LinkedIn -- Networking with LinkedIn groups -- Creating your own group -- Setting up your company page -- So, how do you set it up? -- Sponsored updates -- Chapter 4 Twitter basics and using Twitter for your business -- What is Twitter? -- Setting up your account -- Home page -- Profile page -- Finding followers and who to follow -- Spam and abuse -- Get tweeting -- Communicating on Twitter -- Lists -- Advanced and auto following tools -- Advanced search -- Tweetdeck and Hootsuite -- Listening out for your brand -- Listening online - setting up alerts -- Listening with Tweetdeck -- Chapter 5 Online etiquette and preserving your reputation -- Getting your content right -- Working with original content -- Install a spellcheck tool -- Making connections with LinkedIn -- Send personalised connection requests -- Reply when accepting a connection request -- Keep in touch with your connections -- Consider your message content -- Ask for recommendations -- Applying good manners to Facebook -- Maintaining your online reputation -- Playing the name game -- Use your real name if you can -- Choose the same name for different sites if possible -- Secure your name on sites you're not necessarily active on -- Is your social media activity antisocial? -- Minimising reputational risks online -- Chapter 6 YouTube explained -- Why create a video in the first place? -- What are people watching -- What about the smaller companies like me? -- Making your video -- Length -- Content -- Dos and don'ts -- Setting up your YouTube channel and uploading your video -- Uploading.

Where else can I post it? -- Promoting your video -- Subscribing to others -- Chapter 7 Google+ and why it's important for SEO -- Advantages of Google+ -- Who should have a Google+ page -- Creating a Google+ page -- Adding a manager -- Removing a manager -- Transferring ownership of a page -- The internal pages -- Home page -- Profile page -- People page -- Communities page -- Other functionality -- Hashtags -- Events -- Videos -- Google authorship -- Chapter 8 Pinterest and pinning the best images -- Online scrapbooking made simple -- What is a pin? -- Setting up your Pinterest page -- Create your profile -- Create some boards -- Pinning -- Pinning strategy -- Pinning etiquette -- Chapter 9 Vine and Instagram basics to create great video -- Vine -- Setting up your profile -- Using Vine -- Instagram -- Using Instagram in your business -- Instagram video -- Instanote -- Chapter 10 Making your website work and promoting your social media efforts -- Get the most out of your website -- Headlines -- Content -- Meta keywords -- Page description tags -- Uploading PDFs -- Page titles -- Image alt tags -- Link building -- Webmaster tools -- Extra URLs -- Natural or clean URLs -- Grow your site -- Google AdWords -- Claim your Google Places for Business page -- Promote your social media efforts -- Email signature -- Business cards -- Printed media -- Vehicle signage -- TV and radio -- Website -- Like box plug-in -- Page backgrounds -- Voicemail -- Blog -- Newsletter -- Facebook ads -- Is your online message the same as your offline message? -- Use fonts consistently -- Your avatar or picture -- Wrap -- Appendix A: Daisy's social media plan -- Appendix B: Glossary -- Index -- Advert -- EULA.