Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book I: eBay Basics -- Contents at a Glance -- Chapter 1: Hooking Up with Online Technology -- Starting with the Right Computer -- Connecting to eBay without a Computer -- Choosing an ISP -- Accessing E-Mail -- Browsing for a Browser -- Chapter 2: Navigating through eBay -- Homing In on the Home Page -- Navigating eBay the Easy Way -- Maneuvering the Categories -- Exploring Home Page Search Options -- Chapter 3: Signing Up and Getting Started -- Registering on eBay -- Picking a Pickproof Password -- Selecting Your User ID -- Signing In to Deal -- eBay's Trust & Safety Is Watching -- Staying Notified about the Rules -- Abuses You Might Report to Trust & Safety -- Reporting Abuses -- Don't Get Caught in a Trading Violation -- Chapter 4: Knowing eBay Sales -- Checking Out the Listing Page -- Bidding on Auctions -- Buying an Item Outright -- Supercategories and Specialties -- Chapter 5: Checking Out the Seller and Leaving Feedback -- Understanding and Giving Feedback -- Giving Detailed Star Ratings Properly -- Becoming a Star -- Leaving Feedback with Finesse -- You Have the Last Word - Responding to Feedback -- Checking Out a Seller's Reputation -- Comparing Items Before Buying -- Getting Protection on eBay -- Chapter 6: Bidding to Win -- Understanding the Bidding Action -- The Secret's in the Timing -- Shopping the Machiavellian Way -- My Favorite Bidding Strategies -- Quick Bidding Tips -- Succeeding by Sniping -- Retracting Your Bid in an Emergency -- Chapter 7: Completing the Transaction -- Monitoring the Auction Action -- Checking Out -- Using Your Credit Card Safely -- Paying with PayPal -- Sending Payment Promptly and Securely -- Contacting the Seller.

Leaving Responsible Feedback -- Chapter 8: Participating in the Community -- Your Home on eBay: About Me -- Planning and Building an About Me Page -- Reaching the World through Your Profile Page -- Playing Nice with Other eBay Members -- Checking Out Other Boards -- Sharing Knowledge in Category-Specific Boards -- Joining eBay Groups -- Book II: Essential Tools -- Contents at a Glance -- Chapter 1: Researching on eBay -- Looking for Items with eBay's Search Engine -- Searching for Items by Seller -- Searching for Items by Bidder -- Working with Search Results -- Finding eBay Members -- Understanding eBay's Category Hierarchy -- Chapter 2: Researching Collectible Prices -- Pricing New Products for eBay via Mobile -- Finding Pricing Trends on eBay -- Following Collectible-Buying Guidelines -- Online Sources of Information -- Chapter 3: Five-Star Customer Service via Eloquent Communications -- Communicating in Writing Takes a Little Effort -- Anticipating Initial Buyer Inquiries -- Communicating through eBay Messages -- Personalizing Your Buyer's Communication -- Chapter 4: Letting PayPal Help You Manage the Money -- Understanding How PayPal Works -- Sorting Out PayPal's Different Accounts -- PayPal's Protection Plans -- Downloading Your Transaction History from PayPal -- Saving and Editing Your Reports -- Chapter 5: Using eBay's Management Tools -- Signing In to Get Going -- Taking Charge on Your My eBay Page -- Looking at the My eBay Summary Page -- Tracking Your Buying Activity on My eBay -- Organizing My eBay Lists, Searches, and Purchases -- My eBay: Account Tab -- Ramping Up with Selling Manager -- Book III: Selling Like a Pro -- Contents at a Glance -- Chapter 1: Be Sure Your Listings Make Cents -- Keeping an Eye on Where the Pennies Go -- eBay's Optional Listing Features -- Adding the Final Value Fees -- Know Your Options in Auctions.

PayPal Gets Its Cut -- Setting Sensible Shipping Costs -- Chapter 2: Understanding the Finer Points of Selling -- Auction Selling Strategies -- Figuring out What Day to End an Auction -- Knowing What Time to Start Your Auction -- Selling Items through Fixed Price Sales -- Making Money in Other eBay Zones -- Selling by the Rules -- Knowing eBay's Listing Policies -- Chapter 3: Listing Items for Sale -- Getting Ready to List Your Item -- Deciding on a Sales Format -- Getting Your Sales Specifics in Order -- Selecting a Category: The How and Why -- Creating the Perfect Item Title -- Creating Your Item Description -- Listing Multiples of an Item for Sale with Variations -- Setting Bids, Prices, and Reserves -- Timing Your Auction: Is It Everything? -- I Want to Be Alone: The Private Auction -- Adding Visuals to Highlight Your Item -- Listing the Payment Methods You'll Accept -- Where You Are and Where You'll Ship To -- Checking Your Work and Starting the Sale -- Making Midcourse Auction Corrections -- Chapter 4: Listing via eBay's Turbo Lister -- Features and Minimum Requirements -- Downloading and Starting Turbo Lister -- Preparing an eBay Listing -- Designing Your Listing -- Filling In Item Specifics -- Organizing Your Listings -- Uploading Listings to eBay -- Chapter 5: Running Your Business on My eBay -- Managing Your All Selling Area -- Organizing with My eBay: Active Selling -- Using the Tools on the My eBay: Sold Page -- Connecting with your Customers and Checking the Money -- Stimulating Sales from the My eBay: Unsold Page -- Relisting Items without Extra Work -- eBay Bidding Management Tools -- Book IV: Sourcing Merchandise -- Contents at a Glance -- Chapter 1: Understanding Online Retailing -- Taking Aim with a Six-Month Merchandise Plan -- Pulling Together Your Inventory Data -- Using the Formulas That Calculate Your Data.

Marketing to Your Customers -- Knowing the Current Market -- Catching Trends in the Media -- Finding eBay's Soon-to-Be-Hot Sellers -- Checking Out the Buzz Online -- Chapter 2: Sourcing Merchandise Like the Pros -- Tips for the Modest Investor -- Buying for Retail: The Basic Course -- Buying Wholesale -- Buying Online for Resale -- Chapter 3: Selling Other People's Stuff Online -- Getting Organized to Sell for Others -- Competing with the Drop Off Stores -- Becoming Listed in the eBay Trading Assistant Directory -- Promoting Your Business -- Handling Your Business Professionally -- Chapter 4: Sourcing Liquidation and Drop-Shipping -- Know the Lingo of Merchandisers -- Salvage: Liquidation Items, Unclaimed Freight, and Returns -- Staying Safe When Buying Online -- Dealing with Drop-Shippers -- Book V: Presenting Your Items -- Contents at a Glance -- Chapter 1: Your eBay Photo Studio -- Setting Up Your Studio -- Your #1 Tool: A Digital Camera -- Scanning Your Wares -- Other Studio Equipment -- Chapter 2: Mastering eBay Photography -- Photo Guidelines -- Photographing the Tuff Stuff: Coins and Jewelry -- Prepping and Photographing Clothing -- eBay Gallery of Horrors -- Chapter 3: Designing Your Website, Listings, and Blogs with HTML -- Before You Format: Writing Descriptions that Sell -- HTML the Easy eBay Way -- Getting Friendly with HTML -- Add Pictures to Your Description -- Using HTML Table Codes to Make Templates -- Creating Your Own HTML Designs and Templates -- Getting a Quick, Basic Template -- Chapter 4: Getting Your Photos Ready for eBay -- Size Matters -- Adding the Artist's Touch -- Image-Editing Software -- Chapter 5: Getting Your Photos on eBay and the Web -- Finding a Home for Your Pictures -- Using eBay's Picture Hosting -- Using Your Free Web Space -- Book VI: Extending Your Reach -- Contents at a Glance.

Chapter 1: Developing Your Web Presence -- Knowing Why Web Presence Is Important -- Free Web Space - a Good Place to Start -- Paying for Your Web Space -- Naming Your Baby -- Registering Your Domain Name -- Chapter 2: Marketing Tools for Your Web Presence and Social Media -- Advertising with Google AdWords -- Getting Your Site Visible on a Search Engine -- Building a Community on Twitter -- Making Friends and Fans on Facebook -- Chapter 3: Tapping PayPal Resources to Expand Sales -- Enabling PayPal Payments on Your Website -- Incorporating the Payment Buttons -- Going Mobile with PayPal Here -- Book VII: Storing and Shipping -- Contents at a Glance -- Chapter 1: Organizing Your Merchandise and Shipping Area -- The Warehouse: Organizing Your Space -- Keeping Track of What You Have -- The Shipping Department: Packin' It Up -- Buying Postage Online -- Chapter 2: Shipping without Going Postal -- Shipping: The Heart of Your Business -- Shopping for a Shipping Carrier -- You, Too, Can Use FedEx -- Shipping with USPS -- Getting on the UPS Bandwagon -- Shipping Items through PayPal -- Chapter 3: Insuring Your Item's Delivery -- Insurance Options -- Avoiding Mistyped Addresses -- Making a Claim When Shipping Goes Bad -- Book VIII: Power Selling on eBay -- Contents at a Glance -- Chapter 1: Going Pro with eBay's Selling Manager -- Getting Selling Manager -- Selling Manager Features -- Getting More from Selling Manager -- Relisting and Selling Similar Items -- Accessing Selling Manager Reports -- Chapter 2: Managing Sales with eBay Apps and Third-Party Tools -- Finding Function-Specific Apps -- Choosing Your Management Tools -- Looking for Essential Features -- Exploring Advanced Features -- Finding More to Automate -- Opting for Third-Party Management -- Chapter 3: Attaining PowerSeller and Top Rated Seller Status -- Becoming an eBay Elite Seller.

The Benefits of Membership.