The new brand spirit : how communicating sustainability builds brands, reputations and profits
Title:
The new brand spirit : how communicating sustainability builds brands, reputations and profits
Author:
Conrad, Christian A., 1966- author.
ISBN:
9781317023043
Personal Author:
Physical Description:
1 online resource (382 pages) : illustrations, tables
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Electronic Access:
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