Front Cover -- Marketing Places and Spaces -- Copyright page -- Contents -- List of Contributors -- List of Reviewers -- Preface -- Editorial Board -- Introduction -- Part I: Places, Perceptions and Co-Creative Development -- Part II: Image and Competitive Strategies -- Part III: Marketing Places - Towards a Cooperative Strategy -- Part IV: Methods in Marketing Places and Spaces -- References -- Part I: Places, Perceptions and Co-CreatIve Development -- Local Students' Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusions and Implications -- Acknowledgement -- References -- Residents' Perceptions of Mountain Destinations -- Introduction -- Theoretical Considerations -- Method -- Findings -- Confirmatory Factor Analysis -- Nomological Validity -- Content Analysis -- Conclusion and Implications -- References -- Attitudes of Successors in Dairy Farms toward Educational Tourism in Japan -- Introduction -- Literature Review -- Methodology -- Definition of Identity and Hypothesis on Operator's Identity -- Data and Method -- Findings -- Outline of the Program of the Educational Dairy Farms -- Statistical Test Results -- Conclusion and Implication -- Acknowledgments -- References -- Residents' Perceptions of the Impact of Ship Tourism and their Preferences for Different Types of Tourism -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusion and Implications -- References -- Wedding-Based Tourism Development: Insights from an Italian Context -- Introduction -- Literature Review -- Methodology -- Findings -- The Wedding Planners' Views -- Destination Weddings: Case Studies from the Context of Italy -- The Verona Case Study -- The Venice Case Study -- The Florence Case Study -- The Palermo Case Study.

Conclusion and Implications -- References -- Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply-Side Perspective -- Introduction -- Literature Review -- The Value Co-Creation Theory -- Applications in Tourism Destinations -- A Framework Proposal: The Co-Creation Theatre and Its Determinants -- Conclusion and Implications -- References -- Part II: Image and Competitive Strategies -- The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - "The Golden ... -- Introduction -- Theoretical Considerations -- Methodology -- Findings -- Conclusion and Implications -- Acknowledgment -- References -- Hospitality Servicescapes Seen by Visually Impaired Travelers -- Introduction -- Literature Review -- Servicescapes -- Constraints -- Capability or Intrapersonal Constraints -- Coupling or Interpersonal Constraints -- Authority or Structural Constraints -- Tactics -- Method -- Findings -- Exclusion of VIPs from Servicescapes because of Constraints -- Inclusion of VIPs to Servicescape because of their Resistive Tactics -- Conclusion and implications -- References -- Determinants of Tourism Destination Competitiveness: A SEM Approach -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusions and Implications -- References -- Events as a Differentiation Strategy for Tourist Destinations: The Case of Allgarve -- Introduction -- Theoretical Considerations -- Satisfaction and Loyalty in Tourist Destinations -- The Algarve as a Tourist Destination -- Allgarve Program -- Method -- Data Analysis Methods -- Findings -- Conclusion and Implications -- References -- From Tourism Space to a Unique Tourism Place through a Conceptual Approach to Building a Competitive Advantage -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusions and Implications.

References -- Part III: Marketing Places - Towards a Cooperative Strategy -- Achieving Consistency in Destination Personalities: A Tripartite Personality Congruity Theory Focused on Industry Professionals -- Introduction -- Theoretical Considerations -- Method -- Findings -- Conclusion and Implications -- References -- Marketing to Children in Tourism Industry: Descriptive Analysis of Kid-Friendly Hotels' Practices in Turkey -- Introduction -- Theoretical Considerations -- Method -- Findings -- Room Options for Children -- Food and Beverage Options for Children -- Activities for Children -- Price Options -- Children's Health and Safety -- Conclusion and Implications -- References -- The Influence of Slow City in the Context of Sustainable Destination Marketing -- Introduction -- Method -- Findings -- Analysis of Interviews Conducted with Domestic Tourists -- Analysis of Interviews with Local Inhabitants -- Assessment of Interviews with Business Operators or Managers -- Conclusion and Implications -- References -- Customer Communication Facilities with Tourism: A Comparison between German and Japanese Automobile Companies -- Introduction -- Literature Review -- Method -- Findings -- Volkswagen Group -- The Japanese Companies -- Comparison of German and Japanese Firms -- Conclusion and Implications -- References -- Tourist Spaces and Tourism Policy in Spain and Portugal -- Introduction -- Literature Review -- Method -- Findings -- Regional Implications -- Conclusion and Implications -- Acknowledgment -- References -- Part IV: Methods in MarketIng Places and Spaces -- Analyzing Seasonal Differences in A Destination's Tourist Market: The Case of Minho -- Introduction -- Theoretical Considerations -- Method -- Findings -- Discussion -- Conclusion and Implications -- Notes -- References.

Modelling Ferry Passenger Numbers: Implications for Destination Management -- Introduction -- Literature Review -- Method -- Findings -- Conclusion and Implications -- References -- Yielding Tourists' Preferences -- Introduction -- Theoretical Considerations -- Method -- Conclusion and Implications -- Acknowledgments -- References -- Lake-Destination Image Attributes: Content Analysis of Text and Pictures -- Introduction -- Literature Review -- Destination Image Theory -- Lake Tourism Theory -- Methodology -- Content Analysis of Text -- Content Analysis of Pictures -- Findings -- Results of Textual Information -- Results of Pictorial Information -- Conclusion and Implications -- References -- How Do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing -- Introduction -- Systems and Minds -- Experiencing -- Conclusion and Implications -- Notes -- References.