Advanced database marketing : innovative methodologies and applications for managing customer relationships
Title:
Advanced database marketing : innovative methodologies and applications for managing customer relationships
Author:
Coussement, Kristof, editor.
ISBN:
9781317185284
Physical Description:
1 online resource (382 pages) : illustrations, tables
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre:
Electronic Access:
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