As more and more companies see the value and competitive strengths of corporate universities, this book fills a need by addressing how to create a university based on your corporation's culture, needs and short- and long-term strategies. While there is no single right way to create a corporate university, the author believes there are dysfunctional approaches that almost always lead to failure. He identifies common roadblocks that result in missed opportunities, increased costs and misalignments and how to avoid them. If you're an organizational development, human resource or training professional, there is no better guide to designing a university that is "owned" by company's leaders, is easy to use and directly impacts the bottom line.