Cover image for At the Crossroads : The Remarkable CPA Firm That Nearly Crashed, Then Soared.
At the Crossroads : The Remarkable CPA Firm That Nearly Crashed, Then Soared.
Title:
At the Crossroads : The Remarkable CPA Firm That Nearly Crashed, Then Soared.
Author:
Crosley, Gale.
ISBN:
9780470262221
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (210 pages)
Contents:
At the Crossroads -- CONTENTS -- ABOUT THE AUTHORS -- INTRODUCTION -- CAST OF CHARACTERS -- PART I: NO DISCIPLINE, NO GROWTH -- Some Bad News -- The Problem -- "Do You See It, Joe?'' -- How Did This Happen to Me?!? -- What Would Old Man Potter Do? -- The Usual Suspects -- Joe in the Snow -- Culture Shock -- Indigestion for Breakfast -- A Toast to Hope -- Joe's Dreams...Joe's Mission -- And We're Off! -- Dream On, Joe! -- Fancy Notepaper -- ''I Know the Controller!'' -- Charles's Big Tuna -- Ty Lays an Egg -- Tiff's Big Surprise -- Time for a Change -- Bombs Away! -- Not in the Bag after All -- Looking for a Fall Guy -- ''I'm Licked'' -- PART II: SHALL WE GROW? -- Egos and Prejudices -- Setting the Stage -- The Calm before the Storm -- Sharpening the Knives -- Diving In -- To Grow or Not to Grow? -- The First Sticky Wicket -- Some Tough Talk from Alex -- Best Practices and More -- Ty Takes It on the Chin -- So Long, Farewell -- Wringing Hands -- It All Rests with Joe -- The Practice Growth Model -- The Practice Growth Model in Action -- PART III: BUSINESS DISCIPLINE BRINGS PRACTICE GROWTH -- Dawn of a New Day -- Welcome! -- Some Success, Then a Huge Blunder -- Old Dogs, New Tricks -- ''It Works! It Really Works!'' -- Moving Up, Moving Down -- Growing Pains, Then More Growth -- Full Circle -- APPENDIX: THE PRACTICE GROWTH MODEL -- Marketing -- Industry Niche Management and Service Line Management -- Opportunity Management.
Abstract:
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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