Evolve or Die: Seven Steps to Rethink the Way You Do Business -- Contents -- Acknowledgments -- About the Author -- Introduction -- Part I: Something's Has to Give -- Chapter 1: Who Are You Listening To? -- The Circus Is Coming to Town -- It's All About the Ratings -- The Approaching Perfect Storm -- Living in a Bubble -- Sustainable Practices = Sustainable Companies -- Chapter 2: Change Is a Choice -- Better the Devil You Know Than the Devil You Don't -- "I Hate Change" -- Change, Change, and More Change -- Opening Our Doors for Business -- Make Money Now, Organize Later -- Staying Focused on What Matters -- Chapter 3: Rearranging the Chairs on the Titanic -- Change Can Occur Overnight -- We're All on the Same (Sinking) Ship -- The American Dream -- Turning a Blind Eye (Why No One Cares) -- The Most Adaptable Species on the Planet -- On a Scale of 1 to 10 -- The Last Thing We Need -- Chapter 4: Reinvention -- Detergent -- Vinyl Records to CDs -- Apple Computer -- Snuggies -- The Beatles -- Chapter 5: Every Innovative Business Has a Great Story -- Blockbuster versus Netflix -- "I'm Going into Business for Myself " -- Born to Be an Entrepreneur -- Learn Before You Leap -- Curiosity Can Lead to Positive Change -- A Business Model to Die For -- Our Challenge to Change -- Chapter 6: and We Keep Hitting the Snooze Button -- Wake-Up Call -- Just Who Is the Enemy? -- Perpetual Growth on a Finite Planet -- Chapter 7: The World Is on Fire -- Crisis Management -- "Confirmation bias" -- Thinking Ahead -- The Price America Is Paying for Short-Term Thinking -- Taking the Long View -- Each Day Is an Opportunity to Turn It All Around -- Chapter 8: Our Civilization Is a Pyramid Scheme -- Victim to Their Own Success -- History's Biggest Ponzi Scheme -- All Our Challenges Are Interconnected -- How Will This Affect You? -- Chapter 9: Five Bright Lights.

Recession Gardens -- Miel Bistro -- Hard Rock Cafe -- UPS -- Walmart -- Part II: Seven-Step Challenge -- Step 1: Do Whatever It Takes to Exceed Expectations -- Standing Out at GE -- Traveling Car Wash -- The Fall of Circuit City -- Attention to Detail -- A Tale of Two Singers -- Tim McGraw on Fire -- The Dark Horse Driving Range -- Providing Your Customers with an Exceptional Experience -- Exceeding Expectations at Work -- Step 2: Commit to Daily Measurable Improvement -- The World of Kaizen -- The World's Funniest Virtuoso Guitarist -- 90 Dark Horse Rules -- Step 3: Develop an Accountability Matrix -- Mission Critical -- Bernie's 65-Billion Scam -- The Buck Stops Here -- Whose Responsibility Is It? -- Cooking the Books -- Dodging Bullets -- FEMA's Lack of Accountability -- Become Extraordinary -- Who Does Take Responsibility? -- Step 4: Reinvigorate Your Organization Through Multidimensional Thinking -- Functioning on Multiple Levels -- Low-Tech Multidimensional Thinking -- Thinking Outside the Box -- The Fourth Dimension -- Faster Is Better-The American Way -- A Beautiful Tool -- Stretching the Limits of What Is Possible -- Step 5: Create a Culture of Shared Sacrifice -- A New Form of Patriotism -- "Close that Refrigerator! You're Running Up the Electric Bill" -- More than a Feeling -- The Power of Sacrifice -- The Unstoppable American Spirit -- A Tale of Two Leaders -- Sacrificing at Dark Horse Recording -- Where the Rubber Meets the Road -- Bottled Water-Quite the Scam -- Be the Example -- Step 6: Transform Your Business Philosophy to a Triple Bottom Line -- The Importance of Triple Bottom Line -- Three Pillars that Comprise the Triple Bottom Line -- Step 7: Dedicate Yourself to a Lifetime of Making a Difference -- Changing the World Through Service -- What Does a Servant-Hearted Person Look Like? -- The Songs of Love Foundation -- Rocketown.

The Nicaragua Project -- Feed America First -- What Can You Do to Make a Difference? -- 30-Day Pledge -- Now Is the Time -- Resources.