Cover image for The Power of Many : How the Living Web Is Transforming Politics, Business, and Everyday Life.
The Power of Many : How the Living Web Is Transforming Politics, Business, and Everyday Life.
Title:
The Power of Many : How the Living Web Is Transforming Politics, Business, and Everyday Life.
Author:
Crumlish, Christian.
ISBN:
9780782151091
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (288 pages)
Contents:
The Power of Many: How the Living Web Is Transforming Politics, Business, and Everyday Life -- Frontmatter -- Contents -- Acknowledgments -- Foreword -- Introduction -- Chapter 1: People Get Ready -- In My Day, We Shared Music via Snail -- Who Was Howard Dean and How Did He Go So Far? -- When Did Everyone Get a Blog? -- There's Something Happening Here--What It Is Ain't Exactly Clear -- Television Not Meeting Our Needs -- Ridiculously Easy Group Formation -- The Smart Mob -- The Web Comes Alive -- It's the People, Stupid -- Sources and Further Reading -- Chapter 2: All Politics Is Personal -- From Insurgents to Frontrunners -- Who Was That Brusque Man? -- Learning from Webloggers -- First-Mover Advantage -- The MoveOn Example -- Meetup Ties the Web to the Real World -- Adopting Internet Technologies -- Developing Custom Solutions -- Producing Results: The 100 Revolution -- A Virtual War Room Isn't Enough -- Backspin: "They're Not Trying to Stop Me. They're Trying to Stop You." -- The Blogging of the President 2004 -- Peer-to-Peer Democracy -- Incumbency vs. Disruptive Technologies -- The Whole World Is Watching -- Watching the Whole World -- Let 1,000 Flowers Bloom -- An Open Civic Space -- Sources and Further Reading -- Chapter 3: Getting Off the Couch -- What Motivates People -- What People Need -- Critical Mass -- The Second Superpower -- Think Globally, Act Locally -- Online Methods for Real-World Organizers -- Bringing It Home -- Urban Activism -- Saving the Bay -- Identifying Stakeholders -- Millions of Moms -- Who Gets the Data? -- To Your Health -- To Nonprofit or Not to Nonprofit -- "Give Me What MoveO's Got" -- Sources and Further Reading -- Chapter 4: Meet the Neighbors -- A Sense of Place -- Portland Communique -- Habitat for Humanity -- A "You Are Here" Toolkit -- Educating Locally -- Serious Tools for Playing Around.

Localized Social Networking -- All Politics Is Local -- Somebody Call 311 -- Moving into Communities of Interest -- Sources and Further Reading -- Chapter 5: Visible Means of Support -- Mutual Support from Shared Experiences -- The Unique Experiences of Veterans -- Getting Beyond the Stigma of Asking for Help -- A Tale of Two Mail Lists -- From Shared Needs to Concerted Action -- Sources and Further Reading -- Chapter 6: CultureJamming the Hollywod Megalith -- Jamming in Real Time -- Jamming in Unreal Time -- It's My Happening . . . -- First Person, Confessional -- Fandom as Contemporary Folk Culture -- Temporary Autonomous Zones -- Community Creativity -- The Oldest Established Permanent Floating Flash Mob in New York -- Now Appearing -- Sources and Further Reading -- Chapter 7: Doing Business with Strangers -- Six Degrees of Hesitation -- Another Day, Another Social Network Software Launch -- Handshakes and Letters of Recommendation -- Doing Deals without Meeting -- The Downsides of YASNs -- Privacy, Security, Terms of Service -- Open Source Social Networks -- Social Software versus Social Network Software -- Providing Presence -- Business Blogging -- The End of Mass-Market Advertising -- Permission Marketing -- Real Customer Service -- Sources and Further Reading -- Chapter 8: Lonely Hearts' Club Bands -- Missed Connections -- Open-Source Dating -- Parsing Human Relations: A Simple Matter of Programming -- The Awkwardness of Ranking Your Friends and Lovers -- Karma and Reputation Management -- A Great Way to Collect Marketing Data -- Sources and Further Reading -- Chapter 9: Tom Sawyer Whitewashes a Fence -- Many Hands Make Light Work -- From Hot Lead to Hot Wax to Hot Links (in One Generation, or One Century?) -- Disrupting the Darkroom -- Shifting the Value Proposition -- Participatory Journalism -- Buying a Press -- Eyewitness News.

The Decentralization of Expertise -- Blogging a Book in Progress -- A Wiki? Are You Xerious? -- Email Is Still King -- IM, UR, We Is -- This Social Software Stuff Is Tricky -- Launching an Ideavirus -- The Nonphysical Interpersonal World -- Sources and Further Reading -- Glossary -- accountability -- action alert -- aggregator -- AIM -- Apache -- ARM -- astroturfing -- Atom -- blog -- Blogger -- Bloglines -- blogosphere -- blogroll -- BlogSpot -- Blosxom -- Channel Z -- chat -- CivicSpace -- CMS -- Convio -- craigslist -- CRM -- DeanLink -- DeanSpace -- disruption, disruptive change -- Dodgeball.com -- Drupal -- eCRM -- eHarmony -- eRoom -- ESF -- Evite -- Feedster -- Findory -- Flash -- Flickr -- FOAF -- Friendster -- Frontier -- GNE -- Google -- grassroots -- homeostasis, homeostatic -- hosted -- ideavirus -- IM -- IRC -- Java -- karma -- KM -- LAMP -- learning system -- LinkedIn -- Linux -- list server -- listening -- LiveJournal -- LOAF -- Longhorn -- Manila -- Match.com -- Meetup -- meme -- metacrap -- metadata -- MetaWeblog API -- Movable Type (MT) -- MySQL -- Napster -- Nerve Personals -- NET -- netroots -- OML -- open-source -- OPML -- Orkut -- PeopleAggregrator -- Perl -- permalink -- permission marketing -- petition -- PHP -- Plaxo -- pMachine -- PubSub -- Python -- Radio -- RDF -- REST -- Ringo -- RSS -- Ryze -- Scoop -- semantic web -- SenseCam -- Shrook -- SixDegrees.com -- Slashdot -- SNS -- SocialText -- syndication -- Syndication Studio 2004 -- Technorati -- Tickle -- transparency -- Tribe -- tribe -- two-way web -- TypeKey -- again -- TypePad -- Upcoming.org -- UserTalk -- VoodooPad -- weblog -- The Well -- wiki -- XFN -- XHTML -- XML -- YASNS -- Y!M -- Yahoo! Groups -- Yahoo! Personals -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I, J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.
Abstract:
"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together." -Craig Newmark, founder of craigslist.org "What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book." -Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone. Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies--web services, blogs, mobile phone SMS, and more-to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests. Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more. Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights: Futurist and best-selling author Howard Rheingold Scott

Heiferman, founder of Meetup.com Executives from the American Red Cross, the Leukemia Society, and the Avon Walk for Breast Cancer Venture capitalist Joi Ito Official and unofficial bloggers for the Bush, Clark, Dean, and Kerry campaigns Researchers Elizabeth Lane Lawley and Mary Hodder The Power of Many explores how people are using new methods of social computing to simplify the ways they locate others who share their interests and kindle face-to-face communication. It reveals the tools that make it nearly effortless for groups and individuals to accomplish significant results in the real world. By understanding these trends and techniques, we can identify where and how to apply them in own lives. See the companion website at www.thepowerofmany.com.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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