Forces for Good: The Six Practices of High-Impact Nonprofits -- Contents -- Foreword to the Revised and Updated -- Part One: Introduction -- Introduction to the Revised and Updated Edition -- Can We Thrive in Tumultuous Times? -- What's New in This Edition -- We Can't Afford to Wait -- Introduction to the First Edition -- Why This Book, and Why Now? -- A New Way of Thinking About Nonprofits -- Why You Should Read This Book -- How to Read Part Two of This Book -- Part Two: Achieving Impact -- 1: Forces for Good -- The Twelve High-Impact Nonprofits -- Shattering the Myths of Nonprofit Management -- The Six Practices of High-Impact Nonprofits -- Maximizing Social Change -- Our Methodology -- 2: Advocate and Serve -- Service Meets Advocacy -- A Virtuous Cycle -- Three Ways to Bridge the Divide -- Start with Service, Add Advocacy -- Start with Advocacy, Add Service or Programs -- Combine Service and Advocacy from the Outset -- What's Holding Nonprofits Back? -- Five Principles for Successful Policy Change -- Balance Pragmatism with Idealism -- Practice Principled Bipartisanship -- Preserve Credibility and Integrity -- Hire Policy Experience -- Find Funding for Advocacy -- Combining Service and Advocacy -- Chapter Two Highlights -- 3: Make Markets Work -- Doing Well and Doing Good -- Three Ways to Leverage Business -- Change Business Practices -- Partner with Business -- Run a Business -- Managing the Risks -- Fear of Mission-Drift -- Perception of Selling Out -- Finding the Right Partner -- Tensions with Other Programs -- The Limits of Earned Income -- Pragmatic Activism -- Chapter Three Highlights -- 4: Inspire Evangelists -- Turning Outsiders into Insiders -- The Rules of Engagement -- Communicate Your Mission, Vision, and Values -- Create Meaningful Experiences -- Cultivate Evangelists -- Build a Beloved Community -- Ripples of Change.

Chapter Four Highlights -- 5: Nurture Nonprofit Networks -- Adopting a Network Mind-Set -- How to Nurture a Nonprofit Network -- Grow the Pie -- Share Knowledge -- Develop Leadership -- Work in Coalitions -- When to Go Your Own Way -- Pulling It All Together -- Networks Are the Future -- Chapter Five Highlights -- 6: Master the Art of Adaptation -- The Cycle of Adaptation -- What Drives Innovation? -- Different Cultures Support Adaptation -- The Free Spirits -- The MBAs -- Mastering the Cycle of Adaptation -- Listen to the Environment -- Experiment and Innovate -- Evaluate and Learn What Works -- Modify Programs -- What NOT to Do -- Chapter Six Highlights -- 7: Share Leadership -- The Power of Collective Leadership -- One Style Doesn't Fit All -- Two at the Top: The Secondin-Command -- Letting Executives Lead -- Great Leaders Last -- Founder's Syndrome and Succession Planning -- The Invisible, Invincible Board -- Leadership Matters -- Chapter Seven Highlights -- 8: Sustaining Impact -- Crossing the Chasm -- Three Critical Elements to Sustain Impact -- People: Invest in Top Talent -- Capital: Find the RIGHT Sources of Funding -- Infrastructure: Invest in Overhead -- A Platform for Future Impact -- 9: Putting It into Practice -- The Virtuous Cycle -- The Six Practices in Action -- Nonprofit Leaders -- Foundation Leaders, Philanthropists, and Donors -- Business, Government, and Citizen Leaders -- Becoming a Force for Good -- Part Three: New Lessons for New Times -- 10: Thriving in Tumultuous Times -- Ever Greater Impact -- The Paradox of Counter-Cyclicality -- Embracing Change -- Lessons for Challenging Times -- Lesson 1: Accelerate into a Downturn -- Lesson 2: Stay Close to Your Donors -- Lesson 3: Play Both Offense and Defense -- Lesson 4: Find Opportunity in Crisis -- Bending History -- 11: Deepening the Six Practices -- Accelerating Advocacy.

Making Markets Work for Good -- Inspiring More Evangelists -- Nurturing the Networked Nonprofit -- Continuously Adapting -- Sharing Leadership in Tumultuous Times -- A Virtuous Cycle -- 12: Forces for Local Good -- The Six Practices at the Local Level -- Practice 1: Advocate and Serve -- Overcoming the Barriers to Advocacy -- Other Approaches to Advocacy -- Practice 2: Make Markets Work -- Making Local Markets Work -- Partner with Business -- Run a Business -- Practice 3: Inspire Evangelists -- Share Your Stories -- Use Social Networks to Build Beloved Communities -- Practice 4: Nurture Nonprofit Networks -- Better Together -- The Challenges of Networks -- Practice 5: Master the Art of Adaptation -- Practice 6: Share Leadership -- Greater Good -- 13: Forces for Good Diagnostic Tool -- Part Four: Appendixes and Resources -- Appendix A: Research Methodology for the First Edition -- Phase 1: Defining "High Impact," Establishing Research Parameters -- Phase 2: Selecting a Sample of High-Impact Nonprofits -- National Nonprofit CEO Peer Survey -- Field-Expert Interviews and Validation -- Selecting the Final Sample of Twelve Organizations -- Resolving the Dilemma of Comparability -- Phase 3: Case Study Research and Analysis -- Compiled Information for a Case History -- Conducted Site Visits and Formal Interviews -- Collected Additional Internal Data -- Created Case Summaries -- Phase 4: Final Analysis and Synthesis of Research Findings -- Appendix B: Field Experts -- Appendix C: Case Study Research Guidelines and Questions -- Appendix D: Original Research Interview List -- Appendix E: Updated Organization Profiles -- Appendix F: Research Methodology and Sources for New Material -- Interview List of Leaders from the Twelve High-Impact Nonprofits for New Material -- Chapter Twelve Research Process.

Interviewees and Leaders Contacted from Local and Smaller Nonprofit Organizations -- Appendix G: Preface to the First Edition -- Endnotes -- Additional Resources -- Acknowledgments -- The Authors -- Index.