Global business alliances theory and practice
Title:
Global business alliances theory and practice
Author:
Culpan, Refik.
ISBN:
9780313006814
Personal Author:
Publication Information:
Westport, Conn. : Quorum Books, 2002.
Physical Description:
1 online resource (xvi, 223 p.) : ill.
Contents:
Competition and cooperation -- Theoretical foundations -- International business strategy and alliances -- Equity alliances -- Non-equity alliances -- Global alliances in the automobile manufacturing industry -- Global alliances in the pharmaceutical industry -- Global alliances in the airline industry -- Global alliances in the telecommunications industry -- Alliance management.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=75271