Advertising in the broadcast and cable media
Title:
Advertising in the broadcast and cable media
Author:
Heighton, Elizabeth J.
ISBN:
9780534029142
Personal Author:
Edition:
2nd ed.
Publication Information:
Belmont, California: Wadsworth, c1984.
Physical Description:
xv, 368 p. : ill. ; 25 cm.
General Note:
Includes bibliographical references and index.
Added Author: